The legendary voice of the 1990s, Şahsenem, is fulfilling her lifelong dream through a groundbreaking television program that showcases the rich cultural heritage of the Turkic world. Titled “Şahsenem with Turkic World Music,” the show brings the musical and cultural legacy stretching from Central Asia to Anatolia to viewers every Thursday on Haber Caddesi TV, featuring nostalgic performances and specially designed costumes. The program aims to preserve and pass down the brotherhood and historical depth of the Turkic nations to future generations.
🎶 A Visual Feast of Cultural Heritage
Şahsenem’s vision elevates the program far beyond a typical music show. By intertwining music, traditions, customs, and historical narratives of the Turkic world, she creates a comprehensive cultural atlas for the screen. Black-and-white archive footage and nostalgic songs take the audience on an emotional journey through the musical history of Central Asia.
The program’s depth and structure are shaped by musical director Uluğbek Hekimoğlu and director Almina Besra Babar. Hekimoğlu’s mastery of Turkic world music enables an authentic fusion of traditional instruments with modern arrangements, while Babar’s visual storytelling brings cultural elements to life with a cinematic touch.
Preserving cultural heritage stands at the heart of the show’s mission. As Şahsenem explains, this project is “a tribute to the Turkic nation’s heroic history and rich traditions.” It particularly aims to provide younger generations with a musical map of Turkic brotherhood—an artistic legacy carried through song.

👑 A Presentation Crowned with Historical Symbols
Şahsenem’s iconic image leaves a lasting impression on the visual identity of the program. The “Ottoman Queen” costumes, exclusively designed by world-renowned Ottoman fashion designer and historian Sabiha Alakuşu, bring the historical richness of the era to life on screen. Each outfit reflects authentic details from the period, turning the program into a symbol of cultural ambassadorship.
The symbolic significance of the costumes lies in their fusion of Ottoman heritage and the aesthetic of Turkic republics. Alakuşu’s academic-level historical research ensures authenticity in every detail—from intricate embroidery to fabric selection. This meticulous approach gives the show the quality of a visual documentary.
The consistency in presentation aligns perfectly with Şahsenem’s role as a cultural ambassador. Her contributions to Turkic world music since the 1990s—including a two-year radio show—and her recognition with the “Best Turkic World Radio Program of the Year” award from National Radio, further prove her dedication to this cultural mission.
🎵 A Musical Balance of Nostalgia and Modernity
The program’s diverse repertoire spans from legendary Central Asian artists to beloved Turkish classics. One of the most striking elements is the inclusion of black-and-white performance footage from the eras before music videos became widespread. These rare materials offer viewers a chance to experience the unforgettable songs of the 1990s in their original form.
This musical variety is curated under the direction of Uluğbek Hekimoğlu, who masterfully blends traditional instruments of the Turkic republics—such as the balaban—with contemporary pop arrangements. He defines this fusion as “the music of our essence,” making it easier for younger generations to connect with their cultural roots.
The emotional power of nostalgia is further fueled by Şahsenem’s own hit songs from the ’90s, like “Gözyaşlarım Anlatır” and “O Bu Gece Gelecek.” Her nostalgic boat concerts on the Bosphorus for Iranian fans show that this emotional resonance will seamlessly translate into the atmosphere of the show.
📺 Broadcast Strategy and Audience Impact
The program is designed to cultivate a loyal viewership. Airing every Thursday at 5:00 PM on Haber Caddesi TV, it offers a time slot that is especially accessible to older audiences at home and culture enthusiasts. This hour could easily become a weekly cultural gathering for families to enjoy together.
Its target audience spans two generations: those nostalgic for the ’90s and young viewers interested in discovering the music and heritage of the Turkic world. Şahsenem’s experience in radio audience engagement could be adapted to TV format through interactive segments.
In the long term, the project aims to build a sustainable cultural bridge among the Turkic republics. As Şahsenem emphasizes, the show aspires to be “an example of unity and generosity of the Turkic people for the world.” Plans to expand the program to international platforms—including other Turkic nation broadcasters—are already being considered.

🌟 Şahsenem’s Identity as a Cultural Ambassador
Şahsenem’s personal journey sheds light on the deeper essence of the program. Her career, which began in the 1990s with pop music, has gradually evolved into a mission of cultural ambassadorship through the music of the Turkic world. Of Uzbek heritage, she is recognized as the only artist in Turkey who has successfully popularized music from the Turkic republics.
Her radio experience forms the foundation of this television project. The two-year show she hosted on a private station—titled “Music of the Turkic World”—contributed significantly to her audience engagement and repertoire development. Winning the “Best Turkic World Radio Program of the Year” award validated her expertise and credibility in this field.
Artistic conviction remains the driving force behind the project. According to Şahsenem, the program is “a service devoted to the unity of the Turkic people, free from commercial concerns.” Her greatest motivation is to help younger generations reconnect with their cultural roots through music.
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