Renault continues to garner accolades for its distinctive and captivating launches in the automotive industry. Following the “Press Launch of the Year” award at the Automotive Distributors and Mobility Association (ODMD) 2023 Sales and Communication Awards, the company raised its total award count to 6 by winning awards from Istanbul Marketing Awards, ACE of M.I.C.E. Awards, and Prida Communication Awards.

Best Influencer Campaign: New Renault Austral E-Tech Full Hybrid Bodrum Launch

Renault secured the “Best Influencer Campaign” award at the 12th Masters of Events by ACE of M.I.C.E. Awards ceremony, known as the Oscars of the tourism and events sector, for the New Renault Austral E-Tech Full Hybrid Bodrum Launch. Held in Bodrum with 22 invited influencers, the event showcased Renault’s “Notice Every Moment” concept, providing attendees with a fantastic experience amidst the breathtaking locations of the Southern Aegean.

Three Awards for Renault at Prida Communication Awards

At the Prida Communication Awards organized by the Association of Communication Consultancy Companies (IDA), the New Renault Austral Launch, aimed at delivering the best Renault experience to date, received the grand prize in the “Launch/Relaunch/Positioning” category, earning the prestigious “Prida Award.” A manifesto and hashtag were created for the launch in Gökçeada, the westernmost point of Turkey, emphasizing that the essence of the journey is not just reaching a destination but cherishing the moments along the way.

Boundary-Pushing Megane E-Tech 100% Electric Launch

Renault further solidified its success by winning the award for “Creative Content Production” at the Prida Communication Awards for the launch of the Megane E-Tech 100% Electric model. Additionally, the Megane E-Tech 100% Electric Launch secured a second-place certificate in the “Creative Press Meeting” category. This groundbreaking event took place in Van, featuring a historic and geographically significant route at an altitude of 3,000 meters. The journey started at the Van Museum and continued through the 1,400-meter Karabet Snow Tunnel. With the theme “From Horsepower to Electric Power,” more than 30 trained horses met the state-of-the-art Megane E-Tech vehicles in the Karabet Snow Tunnel, creating a captivating journey from the manual power of the past to the technology of the future.