The new campaign of Nestlé Purina PetCare’s mischievous cat Felix brought the world-famous British singer Robbie Williams and Felix together on the same stage. The famous musician sang the new song ‘It’s Great To Be a Cat’ for all his paw friends in the world.

Within the scope of the project, which brought together Purina’s excited friends Felix and Robbie Williams, the famous musician gave life to the song ‘It’s Great To Be a Cat’ both with his pen and his voice. With a new song for Felix and his friends, Robbie Williams shows all art lovers and animal lovers why it’s great to be a cat.

‘I’ve been a cat fan for a long time’

Speaking about the new song called It’s Great to Be a Cat, which was brought to life as part of the Felix collaboration, singer Robbie Williams said: “I am very happy to be the new voice of Felix because I have been a long time fan of cats and have adopted many cats during this time. It’s Great to Be a Cat is a delightful song that definitely stays in mind with its music, lyrics and melody. As a devoted animal lover who knows them closely, I can say that being a cat is great.”

Robbie Williams’ cats inspired

Robbie Williams and Felix star in the clip, directed by Marco Grandia, who shoots commercials for world-famous global campaigns. Felix and an orchestra accompany Williams’ new song, inspired by the mischief of his cats, Elvis and Priscilla, and Felix. The duo sharing the same stage, on the other hand, offers a visual and auditory feast for art lovers and animal lovers.

“We combined the power of Felix with Robbie Williams”

Stating that Felix is an iconic character known all over the world, Nestlé Purina PetCare Turkey General Manager Ayça Erkol said: “As Purina, we believe that we are better together with our pawed friends, we saw this more clearly in Williams and Felix’s performance on stage. We combined the power of Felix food with world-renowned artist Robbie Williams to create our most enjoyable content ever. Felix and Robbie Williams are a wonderful fit together.”

While focusing on the lives of Felix and his friends, the new song, which also refers to the special bond between pets and their owners, can be listened to at felixverobbie.

The film, which started on January 25 and broadcast simultaneously in more than 25 European countries, can be watched simultaneously on Meta, TikTok, YouTube and felixverobbie.

Source: (BYZHA) – Beyaz News Agency