Marriott Business Council Turkey organized a meaningful event during Breast Cancer Awareness Month to highlight the importance of early diagnosis and raise social awareness. At the “Pink Bicycle and Awareness Journey” gathering on Büyükada, senior female executives from Marriott International Turkey’s hotels pedaled for hope and simultaneously collected donations.

Thirty-four female employees from 14 hotels under Marriott International Turkey came together during Breast Cancer Awareness Month. At the “Pink Bicycle and Awareness Journey” event on Büyükada, Marriott International business partners gathered under the slogan “We Pedal for Hope with Pink” and cycled together wearing pink attire. The bicycle procession, winding through Büyükada’s unique natural beauty and quiet streets, received significant interest and support from island residents and day visitors.

A Donation Model Combining Social Responsibility with Technology

One of the most notable aspects of the event was the donation model that merged modern technology with social benefit. Participants converted every physical step they took and every pedal they turned into donations through a dedicated application. Thanks to this digital donation platform, support was provided to the Cancer-Free Life Association. Additionally, the 14 hotels organized a donation campaign for the Breast Health Association (Memeder). Marriott Business Council Turkey will continue its donations throughout the awareness month. This meaningful gathering strengthened solidarity during Breast Cancer Awareness Month and delivered a hopeful message for public awareness.