Lezita, with its passion for innovation, was awarded the Bronze Owl Award in the Explorer Owl Category at the Owl Awards. In the Explorer Owl category, brands that deeply investigate consumer attitudes and behaviors to discover hidden beliefs were rewarded.

Offering surprising products for extraordinary tables, Lezita was honored at the Owl Awards organized by the Turkish Researchers Association (TÜAD). With its delicious products developed with a passion for innovation at the 11th Owl Awards, Lezita received the Bronze Award in the Explorer Owl Category. Besime Bakiler, Marketing Manager of Lezita, commented on the award, saying, “Our team, which understands the changing expectations and needs of consumers, is among Turkey’s most beloved brands with our innovative products. We listen to our consumers attentively and plan accordingly. We are delighted that our efforts have been recognized.”

Growing steadily since 2006, Lezita has become one of the most preferred and beloved brands in its industry. With the ability to be human-centered, understand the needs and emotions of individuals and society, and manage situations by empathizing accordingly, Lezita is not just a chicken meat brand but is steadily progressing towards becoming an international food brand. With an innovative perspective, Lezita constantly strives for the better, creating a difference with everyday life by providing easy, healthy, and delicious food alternatives.

Explorers who discovered the unseen were rewarded in the Explorer Owl category

The “Owl Awards” in the field of “Marketing and Public Opinion Research,” launched by the Turkish Researchers Association, emphasizes the importance, value, and scientific nature of research in business processes and decisions. The organization aims to promote the Turkish research industry, broaden the impact of research on business outcomes to wider audiences, develop relationships between research companies, research providers, and data collection companies, and reward successful partnerships and research projects.

Brands that received awards in the Explorer Owl category, added to the Owl Awards this year, are described as “Discoverers of the Unseen.” Research studies eligible for this award should have discovered previously unidentified consumer attitudes and behaviors, or uncovered forgotten or concealed beliefs that actually continue to exist, albeit hidden or buried.