The Growing Trend of Digital World: Video Marketing

Video marketing, which is seen as a significant growth trend among digital marketing strategies, has found its place among the most attention-grabbing elements. Yasin Kaplan, the Founder of Digital Marketing School, emphasized that video content receives great interest on social media applications and stated that video ads achieve 36% better results compared to visual ads.

With digital marketing strategies, brands are seeking creative and impactful methods to reach their target audience. Thanks to the increasing popularity of video marketing in recent times, brands turn to video marketing with the goal of promoting their products/services, expanding their customer base, and increasing brand awareness.

Yasin Kaplan, the Founder of Digital Marketing School, underlined that video marketing leaves a more lasting impact compared to other methods. He said, “Video marketing creates an emotional effect by combining visual and auditory elements and captures the viewer’s attention. Users engage more with moving images rather than text and visuals. Therefore, it is one of the most commonly used methods to generate potential customers and reach broad audiences. When we compare video ads to visual ads, we observe that video ads receive 36% better engagement.”

Kaplan stated that video marketing is an important tool for brands to tell their stories and establish an emotional connection with potential customers. He emphasized the factors to be considered in video marketing and continued, “A good script, professional video quality, and captivating visuals can leave a lasting impact on viewers. Through social media applications and video sharing platforms, video content can reach millions of people. SEO improvements are crucial in video marketing. When optimized correctly, videos enable brands to rank higher in search engines and help them obtain organic traffic. With all these factors in mind, a well-designed video influences potential customers’ purchasing decisions and boosts sales. In video marketing, videos longer than 30 seconds can be skippable, while videos shorter than 30 seconds can have non-skippable ads. Additionally, you can increase your video purchases and reach potential customers through RTB House and programmatic ads.”