The Vialand Shopping Center, which has been positively affected by the accelerating urban transformation projects in its region, has become a favorite of new brands.
The Shopping Center, which has added 10 new brands to its portfolio, aims to offer visitors a different shopping and living experience with various brands.
Vialand, one of the leading mixed-use projects in Turkey that combines entertainment, socialization, and shopping, continues to be a focal point in the most critical area of rapid urban transformation in Istanbul. In recent times, there has been significant activity in terms of both visitors and brands at the Vialand Shopping Center, which has been positively influenced by the urban transformation efforts accelerating in the Eyüp and Gaziosmanpaşa regions.
Leyla Özdemir Rastgeldi, the Director of Management and Leasing at Gürsoy Group, expressed that the urban transformation in the region has had a positive impact on the Vialand Shopping Center and said, “The second half of the year is quite active at Vialand. Just as the right brand mix is essential for shopping malls, it is equally important for brands to participate in projects that are suitable and profitable for them. We have started hosting many new brands. Our brand mix is expanding with global brands and strong Turkish brands. We are pleased to offer our visitors a wider range of choices.”
Added 10 new brands to its portfolio
Özdemir stated that as of today, 10 new brands have been introduced to consumers at Vialand Shopping Center and said, “Every year, we add new brands to our portfolio. Most recently, brands such as Superstep, E-bebek, Pierre Cardin, Guess, and Bücürük in the fields of clothing, children, and footwear retail have joined us. Günaydın, Kayseri Mutfağı, Krispy Kreme, and Espressolab have joined our food and beverage sector. In the technology retail sector, one of the domestic players in the industry, Reeder, has opened a store. We now continue our journey with more than 150 brands. In the future, we will continue to expand our brand mix.”
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