Hilton will bring together two new brands in Turkey.
The company’s Embassy Suites by Hilton and Home2 Suites by Hilton brands, which operate worldwide, will welcome guests in Istanbul. With these new brands, Hilton’s existing and planned hotel count in the country will reach 100.
Hilton announced that it has signed an agreement to introduce two of its market-leading brands to Turkey. Embassy Suites by Hilton will be located in Istanbul’s Mecidiyeköy district, while Home2 Suites by Hilton will be situated in the Istanbul Financial Center. With this agreement, these two brands will operate for the first time in Europe.
Simon Vincent, Hilton’s Executive Vice President and President, Europe, Middle East, and Africa, stated, “Embassy Suites by Hilton and Home2 Suites by Hilton brands will be a significant milestone for Hilton’s presence in Turkey. Today, we are proud to demonstrate our commitment to the Turkish market, where we already have 107 hotels operating or in development under our 10 brands. We foresee tremendous growth opportunities for our brands, especially with the completion of projects like Torun Center and Istanbul Financial Center, which attracted around 45 million visitors in 2022. Hilton has had a longstanding presence in Turkey, and we look forward to further enhancing our portfolio in this important region through collaboration with property owners and investors.”
Embassy Suites by Hilton – A Luxury Accommodation Experience in the City Center:
Embassy Suites by Hilton Istanbul Mecidiyeköy, with 110 rooms, including 33 studio rooms and 77 single-bedroom suites, will open in 2024, situated in the heart of the city as part of the mixed-use Torun Center complex, which includes offices, residences, and shops. The hotel’s location on Büyükdere Avenue will provide easy access to the Bosphorus Bridge and public transportation. The hotel will also feature a restaurant and three meeting rooms, one of which will be a large hall.
The hotel will offer all the essential amenities of a luxury brand, such as complimentary breakfast, a 24-hour fitness center, and evening alcoholic beverage service, tailored to guests’ preferences.
Aziz Torun, Chairman of Torunlar GYO, commented, “We are delighted to further our partnership with Hilton, which began with Hilton Mall of Istanbul. Working together with Hilton, we eagerly anticipate introducing this exciting new brand to Turkey and welcoming guests to the hotel, which will be an integral part of Torun Center.”
Home2 Suites by Hilton – Opening in Istanbul Financial Center:
Home2 Suites by Hilton Istanbul Financial Center, owned by IFC Hotel and Office Operations Inc., is expected to open in 2024 with a total of 119 rooms, including studio suites. The hotel will be located within the new Istanbul Financial Center, situated on 1.4 million square meters of land on the Asian side of Istanbul, featuring offices, a shopping mall, a conference center, and other facilities.
The hotel will cater to extended-stay travelers with Home2 Suites’ concept, which includes a kitchenette in each suite, complimentary breakfast, and a multifunctional lobby area.
Remzi Köybaşı, General Manager of IFC Hotel and Office Operations Inc., said, “We are delighted to bring Home2 Suites by Hilton to Turkey in collaboration with Hilton. Istanbul Financial Center is a rapidly growing area, and Home2 Suites by Hilton Istanbul Financial Center will be an ideal choice for business travelers seeking the comfort of their homes.”
Turkey, currently hosting 75 Hilton hotels under seven brands, is positioned as Hilton’s fourth-largest country market. In addition to Embassy Suites by Hilton and Home2 Suites by Hilton, the company also announced its plans to introduce the Canopy by Hilton brand to Turkey with a new hotel opening in Taksim in 2022.