Samsung announced that the sales of the new Galaxy S23 series have increased by 1.5 times compared to the Galaxy S22 series in the MENA (Middle East and North Africa) region. The new Galaxy S23 Ultra has received great interest in the MENA region, and the sales of the Galaxy S23 Ultra account for 70% of the Galaxy S23 series sales.
On February 17th, Samsung announced that the new Galaxy S23 series, which was launched globally, had higher sales than the Galaxy S22 series during the same period.
The MENA region, including Turkey, has achieved a large share in premium smartphone sales, reaching 1.5 times the sales graph of the Galaxy S22 series. The strong performance of the new Galaxy S23 series, its unique camera features, and its innovative top-level mobile communication experience have been effective in this success.
The new Galaxy S23 series has become very popular in the local market of India, one of the world’s most densely populated countries, and the sales figure reached 1.4 times that of the Galaxy S22 series during the same period. The sales graph of the Galaxy S23 series in Brazil and Mexico, important markets in Latin America, also reached 1.7 times that of the Galaxy S22. In Korea, sales have recently exceeded 1 million units. Of every 10 Galaxy S23 series smartphones sold worldwide, 6 are Galaxy S23 Ultra, 2 are Galaxy S23+, and the remaining 2 are Galaxy S23. In the MENA region, the Galaxy S23 Ultra receives intense interest, and the sales of the Galaxy S23 Ultra account for 70% of the Galaxy S23 series sales.
During the pre-order period of the Galaxy S23 series in Turkey, sales doubled compared to the previous year.
Murat Azdemir, Deputy General Manager responsible for Sales and Marketing at Samsung Electronics Turkey Mobile Business Unit, said the following about the new Galaxy S23 series:
As Samsung, we are delighted to carry forward our legacy of innovation in this year’s new Galaxy S series. On February 1st, we introduced our users to the most powerful Galaxy S series ever developed, launching a new era in premium smartphone experience simultaneously across the world and Turkey. The series, which includes Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 devices, redefines standards with its top-notch camera, stylish and impressive design, and advanced technological features. The “Snapdragon® 8 Gen 2 Mobile Platform for Galaxy” developed for the new Galaxy S23 series provides unprecedented performance with its 20% longer-lasting battery and 5000mAh power. The Galaxy S23 series, which is the most powerful Galaxy S series to date with a smarter professional-level camera system and Nightography feature, promises the best photo and video performance offered by Galaxy smartphones. During the pre-sales period of the Galaxy S23 series, Turkey, the Middle East, and North Africa (MENA) region doubled its sales compared to the previous year, becoming the country with the highest increase. Premium smart devices, which received intense interest from users after the launch process, increased sales rate in Turkey more than in other countries in the Middle East and North Africa (MENA) region.
Samsung is launching the new Galaxy S23 series in 130 countries, including Turkey, Korea, the United States, Europe, Asia, Latin America, and India. The global launch of the Galaxy S23 series will be completed on April 20th, together with the remaining regions of the Middle East and Africa, including Japan.
Source: (BYZHA) Beyaz News Agency