Züchex, the Largest International Fair in the Housewares Sector, is Starting
The Züchex Home and Kitchenware Fair, the largest international event in the housewares sector, will take place at the Tüyap Fair Convention and Congress Center from September 14 to 17, 2023. Bambum, Europe’s and Turkey’s first and only bamboo producer, will host visitors at booth 7-D-10 for four days during the fair, where thousands of buyers from all over the world will be welcomed in Istanbul. Emphasizing the importance of the Züchex Fair in introducing new products, expanding business networks, and entering new markets, Bambum CEO Selman Yar stated, “In 2023, we aim to expand our export network from 100 to 125 countries, making us even more effective in the global arena. In a short time, we achieved over 100% growth each year in the last three years by adding value to the bamboo market.”
The 33rd International Züchex Home and Kitchenware Fair, where nearly 40,000 commercial buyers from both domestic and international markets are expected to attend, will take place from September 14 to 17, 2023, at the Tüyap Fair Convention and Congress Center. Bambum, located at booth 7-D-10, will showcase a wide range of products, from enamel to bamboo, porcelain, and cast iron.
Selman Yar, CEO of Bambum, emphasized the significance of the Züchex Home and Kitchenware Fair for the industry, stating, “The fair provides a significant opportunity for those who want to compete in the global arena. Since its establishment, Bambum has been committed to continuous growth and increasing its presence in international markets. In this context, we have expanded our presence in 100 countries, and our goal is to further increase this number to 125 countries by the end of 2023. With our unique and innovative products, we aim to increase our export share to 20%. Our sales cover all European countries, along with the Middle East and North African countries. In addition, we export to some countries outside our target markets, such as Seychelles, Mauritius, Ivory Coast, and Chechnya. Sub-Saharan Africa presents significant potential as an important and emerging market for us. In line with these goals, we plan to double our exports by the end of the year 2023, targeting exports of over 100 million TL. We believe that by maintaining customer satisfaction and high-quality standards, we will continue to grow successfully in the international arena.”
Yar added, “Guiding our R&D investments correctly to contribute the most to exports with value-added products is crucial for us. With this goal in mind, a significant portion of our revenue is allocated to R&D activities. We strive to offer our customers durable and long-lasting products by combining innovative design and functionality. Our previously mass-produced bamboo-coated kitchen appliances received great interest. We will continue to diversify this series with environmentally friendly and innovative products.