LEVI’S® 501® ORIGINAL: CELEBRATING THE 150TH YEAR OF THE MOST BEAUTIFUL STORY IN FASHION
The Levi’s® brand celebrated the 150th anniversary of the legendary 501® Original with an unforgettable evening at Palazzo Donizetti Rooftop in Turkey, attended by the brand ambassador and successful actor, Boran Kuzum.
The iconic Levi’s® 501® Original, a symbol of the brand’s long history, is celebrating its 150th year with various events worldwide. In Turkey, the night celebrating Levi’s® iconic jeans was attended by several prominent figures including Boran Kuzum, Zeynep Tosun, Meriç Aral, Bedirhan Soral, Buçe Buse Kahraman, Şifanur Gül, Koray Erkaya, Tuğrul Tülek, Merve – Orkun Işıtmak, Zeynep Alkan, Berk Bakioğlu, Ali – Begüm Tank, Esra Ruşan, Damlasu İkizoğlu, Doğaç Yıldız, Caner Şahin, and Ata Artman. Guests had the opportunity to experience the exciting world of Levi’s® as well as witness the incredible history of the iconic product. DJ Murat Abbas added vibrant energy to the night with entertaining sets.
As part of the 150th-anniversary celebrations, Levi’s® will release a collection selection featuring the special 501® Original, 501® ’93 shorts reimagined from the archive for the 150th year, and 501® ‘54 variations, available in stores and on levis.com.tr throughout the season.
About the Levi’s® Brand:
The Levi’s® brand embodies the essence of classic American style and effortless cool. Since the invention of Levi’s® jeans by Levi Strauss & Co. in 1873, it has become one of the most recognized fashion pieces in the world, thanks to the loyalty and imagination of its customers across generations. Today, the Levi’s® clothing portfolio continues to evolve with unparalleled pioneering and innovative spirit in the fashion industry. Our denim clothing and accessory range, which allows individuals to express their personal style, is available in more than 110 countries worldwide.
For more information about the Levi’s® brand, its products, and stores, please visit levis.com.tr.
About Levi Strauss & Co.:
Levi Strauss & Co., one of the largest branded clothing companies in the world, is a global leader in the jeans industry. The company designs and markets jeans, sportswear, and accessories under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, Denizen®, and Beyond Yoga® brands for women, men, and children. Its products are sold in more than 110 countries through a combination of chain retailers, major stores, online sites, and approximately 3,000 retail stores and shop-in-shops worldwide. Levi Strauss & Co. reported net revenues of $5.6 billion for the 2018 fiscal year. For more information, please visit http://levistrauss.com.
