The Power of Women in Digital Marketing: Markethinkers Stands Out with a 76% Female Employee Ratio

Social norms that limit women in every field from past to present are the main reason for inequality in career ladders. Invisible barriers exist in almost every process, from the recruitment of female employees to their promotion to executive positions. Glass ceiling syndrome, which hinders career advancement, and mansplaining, also known as “masculinity”, are just some of the problems that women are frequently exposed to in business life.

On the other hand, it is possible to say that the obstacles faced by women in their careers are less than in the past. Especially in the rapidly increasing digital, women’s employment is leading the sector. In agencies where content does not pass through filters such as gatekeeping and a free working environment is offered, it is possible for women to climb the career ladder with firm steps. Drawing attention with its 76% female employment rate, Markethinkers is one of the leading digital marketing agencies in this regard. Markethinkers, whose executive and employee staff are mostly women, reveals the power of women in digital with its successes.

Women are getting more and more voices in business life day by day!

The unfair competition conditions created by gender inequality in the business world cause the gap between male and female employees to widen. The Global Gender Inequality Report, which includes data for 2022, presents data stating that this gap will close after 132 years at best. In this report, in which global and local data are shared, Turkey ranks 132 among 146 countries. Moreover, it is thought that this negative picture will worsen as a result of the worldwide crises. So what is the connection between economic crises and women’s employment?

Economic crises bring problems such as decreased employment and increased layoffs. In times of crisis, women living in cities and rural areas are largely excluded from the workforce. However, it is possible for women to be considered as the first choice in dismissals and to be employed at lower levels and with low salaries. In other words, these situations, which are already experienced in ordinary times, are more common when the financial crisis is revealed.

Although the picture is depressing, there is still a glimmer of hope. The rapid increase of women entrepreneurs and workforce in digital reduces the effects of gender inequality that has been going on for years. Having achieved significant success with its female managers and employees, Markethinkers is one of the companies that demonstrate the change in this field. The award-winning SEO consultancy and content agency, founded by a female entrepreneur, reflects the creative, determined and challenging side of women in the best way.

Gender Equality is Achieved in the Digital Marketing Sector with the Leadership of Women

TÜİK women’s employment data, which was 30.8% in 2022, shows that women’s labor force participation in Turkey has increased compared to the previous year. The women’s employment incentives and projects of the companies increase this rate even more. In the world and in Turkey, female employment is higher in digital marketing compared to other sectors. For example, the report prepared by LinkedIn according to McKinsey data shows that 60% of the marketing industry in North America consists of women.

However, it can be said that women are still in the background in managerial positions. The research conducted by MediaCat based on the data of 123 agencies in the field of marketing reveals that the number of female executives is around 11%. The way to fully ensure gender equality in the digital marketing industry is to increase the number of women in senior positions. By increasing the employment of women based on merit and experience in management positions, it is possible to break down the invisible barriers coming from social norms together.

Dilara Savaşçı: “Women Employees Are Very Happy to Work at Markethinkers!”

Reflecting their creative side and experience in their work, women carry out senior duties of SEO and content agencies that shape the digital world. One of the agencies that ensure gender equality in the digital marketing sector with the leadership of women is Markethinkers. Women play roles in executive positions such as director and general coordinator of the award-winning content agency founded by Dilara Savaşçı in 2020. In Markethinkers, female employment comes to the fore in different positions from content writer to SEO consultancy.

The founder of the agency, which has come a long way in a short time, Savaşçı said, “Our female colleagues are very happy to work at Markethinkers! This has a very important role in the works we have signed. In this way, we achieve highly productive and award-worthy successes, where our customers are also happy with the result. As Markethinkers, we are always with all our teammates.” He gives the secret of his success with his words.

Cansu Saçak, who started working as an editor at Markethinkers and rose to the position of International Content Director, said, “I can experience the challenges I come across at Markethinkers without fear of making mistakes. Facing these challenges makes the process very enjoyable and instructive. Every day is a new experience and learning process gives each of us the opportunity to improve ourselves.” He says he is happy to be a part of the agency.