Samsung has taken its place at the world’s most important mobile technology fair and congress, the Mobile World Congress (MWC), which will be held in Barcelona from February 27 to March 2 this year, organized by the GSM Association (GSMA). At the event, participants will be able to experience Samsung’s advanced technology and innovations firsthand, such as the new Galaxy S23 Ultra and Galaxy Book3 Ultra.

Tech giant Samsung is introducing its advanced technology products and solutions that offer a premium mobile experience at this year’s 2023 Mobile World Congress. The Galaxy S23 Series, which Samsung will showcase at the 2023 Mobile World Congress, opens the door to new experiences while combining all of these technologies with a more environmentally friendly design.

The top-of-the-line camera of the Galaxy S23 Series gives users more freedom to explore their creativity. With the series’ camera features, users can take photos and videos reminiscent of movie scenes. Visitors to MWC 2023 will have the opportunity to test the new camera features of the Galaxy S23 Ultra, the pinnacle of premium mobile experience, at the Samsung booth. They will be able to capture unique details in photos using the 200MP Adaptive Pixel sensor while testing the Nightography feature in low light conditions. Additionally, they can take perfect portrait photos with AI-assisted Stereo Depth Map. The new Galaxy S23 Series offers the fastest and most powerful performance a Galaxy device has ever offered, especially for gaming enthusiasts and content creators[2]. Visitors can experience the powerful gaming performance of the Galaxy S23 Ultra by playing the most immersive games in the booth area.

The latest innovations of the Samsung Galaxy ecosystem are being unveiled for the first time.

At the heart of Samsung’s Galaxy Ultra innovations is the seamless connectivity experience offered by the expanding Galaxy ecosystem. With the all-new Galaxy Book3 Ultra, users can experience flawless phone-to-PC connectivity features. Thanks to advanced connectivity features, multiple devices, screens, and operating systems can switch quickly and seamlessly. Visitors to Samsung’s booth at MWC 2023 will also have the opportunity to explore demo versions of many of Samsung’s services. The Samsung Health app’s sleep coaching and Samsung Wallet are waiting to be discovered by visitors to the Galaxy Watch5 Series.

Meanwhile, Samsung SmartThings’ connectivity features enable perfect control of home appliances. Visitors will also experience the almost limitless personalization possibilities of Galaxy devices through the One UI 5.1 user interface. Among the brand new personalization features on display are new strap options designed for smartwatches.

The innovations of the Galaxy S23 Series, which push the boundaries, are presented with designs that fully reflect Samsung’s commitment to sustainability. The new Galaxy S23 Series uses more recycled materials than previous Galaxy smartphones[3] and is also designed to be durable enough for years of use. Visitors to Samsung’s booth will also have the opportunity to see a comprehensive installation showcasing Galaxy S Series devices that have gained new functions through forward transformation.

At MWC 2023, visitors to Samsung’s Display Experience Zone can expect a big surprise.

As part of the event, attendees can also try out the new vocal notification options in the latest Galaxy devices and take selfies with the showcased Galaxy Watch5 smartwatches. Samsung will also have a presence at Qualcomm’s booth, where visitors can test the performance of the Galaxy S23 Ultra, which is powered by the custom-built Snapdragon® 8 Gen 2 Mobile Platform designed specifically for the Galaxy S23 series.

At the Samsung Display Experience Zone, participants can witness the top-level durability of Samsung’s Ultra Thin Glass used in the Galaxy Z Fold4. Visitors will also get a first-hand experience of the clear and vibrant Dynamic AMOLED 2X display used in the Galaxy Book3 series.

Commenting on the event, Samsung Electronics Mobile World President and CEO TM Roh said: “The future of Samsung Galaxy innovations is determined by our commitment to sustainability and collaborations with our partners. We are excited to introduce our new product series, such as the Galaxy S23 Ultra and the Galaxy Book3 Ultra, to visitors at this year’s Mobile World Congress. The devices we showcase reflect Samsung’s approach to providing our users with brand new opportunities that make everyday life better in every way.”

The ‘Samsung Device Experience’ booth, part of the MWC 2023 event, will be located in Hall 3 of Fira Barcelona Gran Via.