Samsung, Visa Ve Pazarama Have Joined Forces S Wallet Project (3)

Samsung, Visa ve Pazarama Have Joined Forces | S Wallet Project

Introducing the S Wallet project, offering contactless payment options with smartphones and smartwatches.

Samsung Electronics Turkey has introduced a new mobile wallet application called S Wallet, exclusively for users in Turkey. Developed in collaboration with Visa and Turkish bank subsidiaries, Pazarama and Moka, the S Wallet application allows Samsung Galaxy users to make contactless payments using their smartwatches and smartphones. Users can load their mobile wallets with any amount of money and easily and securely make purchases, whether online or in-store, both domestically and internationally. Users will also have access to exclusive Maximum promotions offered to S Wallet cardholders within the application. Additionally, users can shop conveniently on Pazarama without entering any card information.

Samsung, Visa ve Pazarama Have Joined Forces S Wallet Project (1)

Tech giant Samsung is introducing a new mobile wallet application called S Wallet, developed exclusively for Samsung users in Turkey. With S Wallet, users can make contactless payments both domestically and internationally using Visa’s secure and fast payment infrastructure via their smartwatches and smartphones. Users can load money onto prepaid cards produced with the license of Turkish bank subsidiary, Moka, and use them for online and physical transactions. The S Wallet project offers users more than just a digital wallet; it provides a world of advantages. Within the scope of the project, S Wallet cardholders with Visa benefits can take advantage of exclusive promotions offered by Turkish bank subsidiary, Türkiye İş Bankası. Maximum-branded cards will also offer users the opportunity to make advantageous purchases on the online shopping platform Pazarama directly through the application.

S Wallet brings together major players in the finance, payment, online shopping, and technology industries. With S Wallet, users can send money to each other, transfer money from their preferred bank accounts or cards to their wallets, and load money for free at Türkiye İş Bankası ATMs. Users can also make contactless payments with Samsung phones and smartwatches through the app, and easily make online purchases on Pazarama without entering card details.

Samsung, Visa ve Pazarama Have Joined Forces S Wallet Project (2)

Murat Azdemir: “With S Wallet, we are introducing the payment method with smartwatches to our users in Turkey for the first time.”

Murat Azdemir, Vice President of Sales and Marketing for Samsung Turkey’s Mobile Business Unit, commented on S Wallet, saying, “As Samsung, we are the first mobile phone brand in Turkey to introduce our own payment solution. With S Wallet, our users can experience the convenience of cashless shopping and make their payments quickly, easily, and securely. Users can make payments not only without cash but also with smartwatches without needing their phones. With S Wallet, we offer many exclusive advantages to Samsung users in Turkey simultaneously, providing them with significant convenience in their lives. Users can benefit from both Türkiye İş Bankası’s special promotions and Visa campaigns with S Wallet. We will also offer special promotions for users’ Samsung product purchases, brand partnerships, game promotions, and Galaxy Offers integration. What sets us apart with S Wallet is the advantages of contactless payments and the in-app marketplace ecosystem we have created with our partners. In addition to making payments by touching their smartphones, users can now use payment methods with smartwatches for the first time. This allows Samsung users to perform all payment transactions through a single device. Furthermore, our users can make secure payments in online shopping thanks to the renewed dynamic code. With S Wallet, we aim to reach over 1 million active users within 3 years. We are also offering a total of 1 million TL as a gift to Samsung S Wallet users. Users who make their first purchase of 100 TL or more through S Wallet will receive a 50 TL gift.”

Samile Mümin: “S Wallet is where wearable technologies meet secure payments.”

Samile Mümin, General Manager of Visa Turkey, emphasized Visa’s goal of providing the best way to make payments and accept cards everywhere and for everyone. Regarding S Wallet, she said, “The S Wallet introduced today is one of the best examples of the convergence of secure and fast payment with wearable technologies. With wearable technologies like smartwatches, you can make contactless payments easily not only in Turkey but also all over the world without the need to take out your wallet, card, or phone. This is also an example of our principle of keeping payments safe with Visa’s global scale and advanced security products and services. We see S Wallet, which supports the digital development of the ecosystem, as an important step. It is the result of a solution set created by a multi-partner team. I congratulate the teams at Samsung, Moka, Maximum, and Pazarama, as well as my colleagues at Visa, for making this project a reality.”

Serkan Uğraş Kaygalak: “We continue to turn our experience in mobile technologies and payment services into customer benefits.”

Serkan Uğraş Kaygalak, General Manager of Pazarama and Deputy Chairman of the Board at Moka, spoke about S Wallet, saying, “With the collaboration of Samsung, Visa, Pazarama, and Moka, we not only take a new step in making contactless payments with smartwatches in our country but also offer Samsung users a local application that allows payments with NFC outside of banks. In this way, we provide added value that enhances inclusivity in areas where financial technologies have advanced but banking has not reached. It should be noted that this application, developed with the license of Moka and the technology of Pazarama, fills an important gap with a wallet infrastructure that can be used both in the physical world and in online shopping. It is a source of pride for me to say this as a representative of both institutions within İş Bankası Group. Offering a local version of Samsung Pay, which is a global digital wallet, in complete harmony with our country’s regulations on our local servers, is very satisfying. Thanks to S Wallet, users can make online purchases directly through Pazarama, which is already included within the application. While marketplaces typically offer wallets as an additional service, we have taken a different approach by making online shopping with Pazarama a function of the wallet, providing Samsung customers with a unique, innovative, and easy online shopping experience.”

Kaygalak also added, “The fact that this project was realized by four major brands in their respective fields is also significant. We find this valuable not only for the development of our country’s financial technologies but also for the ecosystem approach.”

A brand new payment experience with S Wallet

With the S Wallet application, Samsung phone and watch owners can make secure and convenient payments in the application, offering exclusive benefits for S Wallet users, and safely make payments for all their purchases. Thus, S Wallet will be a great example of wearable technology, allowing users to make contactless payments through their smartphones with physical POS devices and also make payments with smartwatches. S Wallet users can benefit from exclusive promotions tailored to them in addition to their existing technology.


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