P&g Turkey Takes Innovative Steps For Equality And Inclusion In Sports

P&G Turkey Takes Innovative Steps for Equality and Inclusion in Sports

P&G, which has gained recognition by sponsoring Olympic and Paralympic games globally, has decided to support 10 Paralympic national athletes and their mothers in Turkey in collaboration with the Turkish National Paralympic Committee (TMPK) on the road to “Hopeful Paris 2024”. With this move, the company will support a total of 46 athletes and their mothers on the path to the 2024 Paris Olympic and Paralympic Games.

“Olympic Mothers” Program Evolves into “Star Mothers”

P&G Turkey is transforming the long-standing “Olympic Mothers” program into “Star Mothers,” now including Paralympic athletes. The company aims to contribute to the spread of sports and the adoption of the principle of equality in sports by supporting 46 athletes and their mothers preparing for the 2024 Paris Olympics.

P&g Türkiye, Paris 2024 Oyunları Için Paralimpik Sporculara Büyük Destek Veriyor (1)
P&G Turkey, Caucasus and Central Asia Chairman Tankut Turnaoğlu

Contribution to Physical, Mental, and Spiritual Development through Sports

P&G Turkey attracts attention not only with its innovative products but also with its contributions to community projects. The company aims to encourage children and young people to engage in sports by recognizing the positive impact of sports on physical, mental, and spiritual development. In this context, P&G Turkey’s support is geared towards developing sports culture and increasing interest in Paralympic and Olympic disciplines.

P&g Türkiye, Paris 2024 Oyunları Için Paralimpik Sporculara Büyük Destek Veriyor (2)

Collaboration with TMPK through the Star Mothers Program

P&G Turkey, operating under the mission of “Seeing Equally,” collaborates with the Turkish National Paralympic Committee (TMPK) to contribute to the equality and inclusivity of sports through the “Star Mothers” program. As part of the agreement, P&G Turkey will support 10 Paralympic athletes and their mothers in goalball, judo, table tennis, archery, taekwondo, and swimming.

P&g Türkiye, Paris 2024 Oyunları Için Paralimpik Sporculara Büyük Destek Veriyor (4)

Statement from Tankut Turnaoğlu

Tankut Turnaoğlu, the Chairman of the Board for the Caucasus and Central Asia at P&G Turkey, stated in a release, “We believe that sports play a crucial role in raising healthy and confident generations. That’s why we say, ‘Every mother who encourages her child to do sports is a Star Mother.’ We apply our ‘Seeing Equally’ approach not only to gender equality but also believe that athletes with physical disabilities should be supported. For this reason, we have expanded our support for the 2024 Paris Olympics in collaboration with TMPK. We believe in the unifying power of sports and will continue our efforts to develop sports culture and promote lesser-known disciplines.”

Support for 10 Paralympic Athletes in Different Disciplines

Highlighting the importance of diversity in sports, Tankut Turnaoğlu emphasized, “We support 10 athletes and their mothers who have earned the right to participate in the 2024 Paris Paralympic Games. We are proud to support athletes such as Sevilay Öztürk, Koral Berkin Kutlu, Abdullah Öztürk, Kübra Korkut, Öznur Cüre, Bahattin Hekimoğlu, Mahmut Bozteke, Recep Çiftçi, Sevda Altunoluk, and Sevtap Altunoluk. We are confident that these athletes will achieve great success in the Paralympic Games, showcasing the power of sports to overcome any challenge.”

P&g Türkiye, Paris 2024 Oyunları Için Paralimpik Sporculara Büyük Destek Veriyor (5)
TMPK President Dr. Av. Murat Aksu

Gratitude from TMPK President Dr. Av. Murat Aksu

Dr. Av. Murat Aksu, the President of the Turkish National Paralympic Committee, expressed his views on the collaboration. Aksu stated, “This moment is not just the beginning of a collaboration; it is the blossoming of hope and the realization of a dream. We are excited to join forces with a brand as respected and beloved worldwide as P&G on the road to the 2024 Paris Paralympic Games. With P&G’s support, a new era begins for our Paralympic community and our heroic athletes. We are a young and dynamic committee at the age of 21, aiming to enter the top 10 globally. To achieve this goal, the relentless efforts of our athletes, our passionate work, and, of course, the contributions of strong supporters like P&G are crucial. This collaboration goes beyond sporting achievements; it represents the realization of a mission. The acceptance of the Paralympic Movement in society, increasing awareness, and touching the lives of disabled individuals… These values, together with P&G, will find a stronger voice and a broader impact. I hope this collaboration turns into a long-term partnership that not only illuminates today’s success stories but also sheds light on the successes of tomorrow. I express my deep gratitude to P&G for this investment in our athletes, our society, and our future. I eagerly look forward to the days when we will achieve many successes together.”

About P&G

P&G, with its brands touching the lives of nearly 5 billion people worldwide, operates in approximately 70 countries. In Turkey, P&G provides services with a wide range of reliable, quality, strong, and leading brands such as Alo, Ariel, Braun, Fairy, Febreze, Fixodent, Gillette, Head & Shoulders, Herbal Essences, İpana, Jolly, Old Spice, Oral-B, Orkid, Orkid Discreet, Pantene, Prima, Tampax, Gillette Venus, and Vicks. For more detailed information about P&G and its brands, you can visit http://www.pg.com.tr.


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