Pantene’s ‘Show the Power of Your Hair’ Campaign Continues with Demet Özdemir and Demet Işıl!

Pantene, the world’s number one* hair care cream brand, continues its ‘Show the Power of Your Hair’ campaign, which started in January with the story of Olympic Boxer Buse Naz Çakıroğlu, with a commercial it prepared with its brand ambassador Demet Özdemir and Influencer Demet Işıl. The second commercial of the campaign, which brings the stories of women who take their strength from their hair to the screens, will share with the audience the adventure of Demet Işıl to regain her strength and health after the hair she lost during the treatment process.

Pantene Continues Inspiring Stories of Powerful Women

Hair; It carries different meanings and traces of different stories for each individual. Starting from this very point, the ‘Show the Power of Your Hair’ campaign, which Pantene started in January, continues to tell the hair stories of different women and to set an example for the women on the screen with inspiring experiences. Sharing the story of boxer Buse Naz Çakıroğlu, who gained her strength in the ring with her first commercial, the second commercial of the campaign will focus on influencer and cancer fighter Demet Işıl’s process of regaining her lost hair.

Demet Özdemir and Demet Işıl in Front of the Camera

Pantene’s brand ambassador, Demet Özdemir, also appeared in front of the camera in the second commercial of the campaign. Demet Özdemir, who appeared with Olympic Boxer Buse Naz Çakıroğlu in the first commercial, is featured with Influencer Demet Işıl in the next commercial of the ‘Show the Power of Your Hair’ campaign. Demet Özdemir, who reiterates that hair directly affects not only how we look but also how we feel in the commercial, encourages all women to discover the power within them. Demet Işıl, who shared her entire story with her audience during the treatment and recovery process after the cancer she had in the past years, underlines that she feels healthier with every inch of her hair that grows. The innovative Pro-V technology of the renewed Pantene products helps all women to achieve the hair of their dreams from the first use, making them feel better.

Inspiration for All Women

Starting with the inspiring story of Buse Naz Çakıroğlu, the ‘Show the Power of Your Hair’ commercial series continues with the impressive story of Demet Işıl. The campaign that invites all women to unleash their inner strength; will continue to discover the deeper meanings of hair, which is sometimes seen as the most important accessory, sometimes a power that allows us to overcome obstacles, and sometimes a reflection of health, beyond beauty.

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Advertiser: P&G Pantene

Brand Team: Esra Erdoğan, Semra Celin Sivrikaya, Baturay Şahin

PR Agency: Gravital Communication Consultancy

Advertising Agency: Havas Istanbul

CCO: Volkan Dalkilic

Creative Director: Umut Karacaoğlu

Creative Group Leaders: Çağatay Can, Ömer Ceran

Creative Team: Murat Şentürk, Oğuz Can Arslan, Emrah Yıldırım, Elif Gökkurt, Ozan Yücekuş

Graphic Team: Hasan Yıldırım, Canberk Aslanoğlu

Strategy: Canan Pehlivanoğlu

Production Team: Sıla Salgın, İdil Yalçınöz, Banu İmset

Brand Group Director: Gözde Cumur Malahtari

Brand Team:Selen Bekat, Caner Basaran, Bahar Sargin

Digital Creative Director: Holy Bayraktar

Digital Creative Team: Hakan Karakurt, Esin Orhan

Digital Brand Group Director: Emel Aydınlı

Traffic Director: Enhar Giritli

Production Company: Nexthing

Producer: Enis Ozkul

Director: Joseph Roman

Cinematographer: Frank Tymezuk

Production Supervisor: Ömer Aktaş

Artistic Director: Kerem Bahıt

Music: 3K1A Music

Post Production: Image

Offline Editor: Fırat Guler

Online Editor: Sinan Mustafaoğlu

Sound Designer: Erkan Duraklar and Hasan Şakacı

Colorist: Ahmet Guney

Photo Production Company: 212 Production

Photographer: Emre Doğru – Can Büyükkalkan

Videographer: Ali Ata Akel

* P&G calculation based on Nielsen sales information in the hair care category, May 2018-April 2019