MMA Global has established the Artificial Intelligence (AI) Leadership Coalition (ALC) with the aim of shaping and advancing the future of the marketing world. This significant initiative is geared toward helping the marketing industry more effectively embrace artificial intelligence. Here are the details of this exciting development:
Leading the Way in Marketing: The Artificial Intelligence Leadership Coalition (ALC)
By bringing together 125 global brands and 160 marketing experts, MMA Global has formed the ALC, uniting forces to define the future of marketing. This coalition will provide innovation and leadership on how artificial intelligence can be more widely used in the marketing world.
Greg Stuart, CEO of MMA Global, underscores the importance of ALC, stating, “The MMA Artificial Intelligence Leadership Coalition is evidence that marketers need to adopt artificial intelligence. The convergence of marketing and technology visionaries will transform the marketing world and steer future technological changes. Therefore, we’ve decided to support this transformation by incorporating MMA’s logo in discussions about artificial intelligence.”
Valuable Contributions from Turkey
Didem Namver, Chairman of the Board of MMA Turkey, views ALC’s significant initiative in the field of artificial intelligence as a great opportunity for the marketing world. Comprising leaders from the biggest brands, this group is committed to discovering and guiding the potential of artificial intelligence.
Namver remarks, “MMA has been a leader in innovative, ethical, and effective marketing strategies since its establishment. Now, it will also lead in marketing within the realm of artificial intelligence. It will prepare a guide for using artificial intelligence in marketing and shed light on the industry. Our SMARTIES NEXT! Conference on December 11 will also focus on this topic.”
The Artificial Intelligence Leadership Coalition plans to work on strategic guidance, knowledge sharing, and achieving concrete results regarding the use of artificial intelligence in marketing. ALC will create guidelines to encourage the ethical and effective use of artificial intelligence. It will offer insights and experiences on topics such as marketing measurement, data, and customer experience. Moreover, ALC will share knowledge and experience on critical areas, including the evolution of artificial intelligence’s usage in the marketing field.
ALC aims to increase the impact of artificial intelligence in the marketing industry, asserting that its effect is particularly high in digital marketing, at up to 250%.
MMA Global and the Artificial Intelligence Leadership Coalition (ALC) are determined to enlighten and shape the future of the marketing world. This exciting initiative appears poised to play a significant role in the marketing world’s future.