“Stevie Awards Recognize “Marketing Team of the Year” for Beyaz Kağıt“
The Marketing Team of Beyaz Kağıt, based in Adana and operating in the household cleaning products sector, has been honored with the “Silver Award for Marketing Team of the Year” at the Stevie International Business Awards, often referred to as the “Oscars of the Business World,” for their successful endeavors with Asperox Yellow Power.
Behind the success of Asperox, the leading brand in the category of Beyaz Kağıt, which operates in the household cleaning products sector, lies extensive teamwork ranging from production to management, human resources to procurement, and marketing. Most recently, the Beyaz Kağıt Marketing Team garnered international attention with their 360-degree launch campaigns, communication, and marketing activities for Asperox Yellow Power. Among thousands of applications from around the world, the Beyaz Kağıt Marketing Team emerged as the winner in the marketing category of the prestigious Stevie International Business Awards 2023.
Zeynep Kahraman, Marketing Manager of Beyaz Kağıt, commented on the significance of the award: “With Asperox Yellow Power, we have received numerous awards in various categories over the years. We captured the interest of our consumers through continuous, sustainable, and effective efforts. As a result, our consumers who experienced our product have led us to market leadership. This is always the most meaningful award for us. On the other hand, the Silver Award we received from the Stevie International Business Awards, considered one of the most respected business awards in the world, holds a special place as an award attributed to the entire Beyaz Kağıt family as a reward for the effort we have put in so far. As a team, we managed to capture the attention of a distinguished jury with the effective and impactful marketing campaigns we conducted for Asperox Yellow Power. In such an important platform where over 12,000 applications are evaluated every year, leaving behind competitors from many countries who were nominated for our 360-degree marketing projects, innovative marketing practices, and communication efforts throughout the year is the strongest indicator that we are on the right track, determined, and have a strong vision. On this occasion, we are also happy and proud to represent our country and company successfully on the international stage.”
The Stevie International Business Awards, often referred to as the “Oscars of the Business World,” received over 4,000 applications with tens of thousands of projects from more than 60 countries this year. Winners were determined based on the average scores of over 230 managers who participated in the evaluation process in June and July. The awards will be presented at a gala in Rome on October 13th.
Website: www.asperox.com.tr
