Turkey’s largest domestically produced beverage manufacturer with 100% local production capacity, Oğuz Holding, introduced its brand JUSStea in the cold tea category at a launch meeting held at Oligark Kuruçeşme, accompanied by members of the press for a breakfast. The launch, featuring famous actor and singer Cem Belevi as the lead role in the promotional film, was hosted by renowned comedian Ceyhun Yılmaz. The event, attended by a large audience, received high praise from those who tried JUSStea.

JUSStea Refreshes in Hot Weather

Expressing gratitude to the press members for their strong interest in the meeting, famous singer and actor Cem Belevi stated, “JUSStea is a drink that will make its mark on the summer with its fun and colorful design, meticulously thought out to the smallest detail. It was enjoyable for me to be a part of the promotional film for our fully local and national brand, JUSStea. JUSStea was already a product I trusted in terms of its taste and appearance. Therefore, this collaboration made me very happy. As you can see in the advertisement, cold tea has come to refresh us in these hot summer days. I wish this high-energy and cheerful partnership to be beneficial for both sides.” The launch event also saw the participation of the brand’s face, famous singer and actor Öykü Gürman, along with radio veteran Cem Arslan and many other celebrities.

Aiming for Second Place in the Category by 2024

Starting his speech by evaluating the Turkish beverage market, Enes Örer, CEO of Oğuz Holding, stated, “Our country holds a strategic importance in terms of beverage exports. As Oğuz Holding, in 2023, we initiated cold coffee production with an investment exceeding 10 million dollars. Additionally, this year, we introduced the new variant ‘Basil Seed’ to our Juss brand. With our JUSStea brand, we launched an attack in the cold tea category in the second half of 2023 and allocated a commercial marketing budget of 1 million dollars. We tripled the market share of our Juss brand. In the cold tea category, with our JUSS tea brand, we aim to achieve a significant advancement and secure the second position in the category by 2024. We thank Cem Belevi for his support to us and our brand.”

About Oğuz Holding:

Established in 1997 in Adana Hacı Sabancı OSB with 100% local and national capital, Oğuz Holding now owns 5 factories. It progresses with brands such as Juss in the Fruit Juice category, JussTea in the cold tea category, Black Bruin in the energy drink category, and Sarıyer in the soda-pop-sherbet category. The company has factories in Adana, Sakarya, Bolu, and Konya. Oğuz Holding also produces private brands for various global and national companies.