Fakir Hausgeräte, with its strong heritage, develops innovative products. They celebrated the opening of the first iYO store at Bodrum Yalıkavak Marina with a special event on Monday, July 24th. The event was hosted by Mert Vidinli and attended by Uzman Estetisyen (Expert Aesthetician) Nur Bilen Yavuzer, who has been contributing to the brand’s consultancy since its inception.
During the iYO event, guests had the opportunity to experience and explore the brand’s technology, which focuses on inner and outer well-being, under the guidance of Nur Bilen Yavuzer.
The opening ceremony at Yalıkavak Marina iYO store began with speeches and product presentations, followed by a delightful dinner adorned with table decorations that reflected the essence of the brand and the stunning view of Yalıkavak Marina Novikov Restaurant. Esteemed guests from the realms of art, business, and society, including Berrak Tüzünataç, Pelin Karahan, Özlem Avcıoğlu, Aslı Şen, and Dila Tarkan, attended the event and listened to the brand’s founding story from the brand consultant Nur Bilen Yavuzer. After the speech, the guests had the chance to experience firsthand how iYO products promote inner and outer beauty.
Uzman Estetisyen Nur Bilen Yavuzer, expressing her excitement for being part of this journey, thanked the guests for sharing the enthusiasm. She said, “With the assurance of Fakir Hausgerate, I am experiencing a lot of beautiful emotions as I am deeply involved in every stage of this journey with iYO. iYO is designed to support a good life in a way that I truly believe in, with technologies that consider your inner well-being. The complementary and supportive iYO products, with their ultrasonic, vibrational, and heat therapy features, offer a tighter and healthier skin appearance. I can see that you are all happy about having iYO with us from now on.”
In their transformation journey, the Fakir Hausgeräte family, with the focus on “You Are the Center,” expressed their excitement for iYO. Zümrüt Tamer, the Marketing and E-Commerce Director of Fakir Hausgeräte, thanked Nur and all the guests for their presence. She mentioned how Nur has added so much to the brand from the very beginning and how her presence has been fortunate for iYO, with all the good she has brought in. Zümrüt emphasized the importance of self-care and living mindfully, especially in the journey of healthy aging. She expressed the belief that iYO, with its technology that considers inner and outer well-being, will be loved by those who want to feel fantastic in every aspect of life. She concluded by saying that iYO is a brand centered around goodness, where everyone can discover their best version and embark on their life journey with positivity.
iYO Technologies: Thinking of Goodness from Within to Outside
On the journey to aging gracefully, iYO is at the center of goodness, breaking molds!
The iYO Trio RF Facial Care, a skin rejuvenation and tightening device, revitalizes the skin with its ultrasonic waves, radio frequency, and EMS functions. With two different head options and eight massage beads that perfectly adapt to every skin type, the iYO Trio RF Facial Care stimulates cell metabolism and collagen regeneration.
The iYO Ultrasonic Skin Scrubber & Lifter, with its ergonomic and stylish design, provides deep skin cleansing through ultrasonic vibration and positive ion technology. It ensures hygiene with its magnetically openable and closable lid. This high-frequency ultrasonic wave, galvanic ion technology, and EMS-enabled skin cleansing device penetrate water into the depths of the skin, stimulating collagen synthesis and providing a silky, radiant, and youthful skin appearance.
The iYO Sonic Face Cleansing Brush offers cleaning with sonic vibration technology and a two-way brush suitable for all skin types. With optional heads for different skin needs and a user-friendly Inductive charging stand lasting up to 30 days, the iYO Sonic Face Cleansing Brush deeply cleanses pores with its soft DuPont bristles and provides a gentle face-washing experience for sensitive skin with its silicone brush.
iYO is here for those who want to discover their best version…
The iYO Revitalizing Eye Massager, equipped with three different modes, caters to the care of the eye and lip areas. With soothing heat therapy, invigorating sonic waves, and red light therapy, it rejuvenates the skin. The heating function massages the eyes, enhancing blood circulation and revitalizing tired under-eye areas. The red light therapy stimulates collagen production, promotes stem cell renewal, and reduces the appearance of fine lines, while the sonic vibrations reduce puffiness and dark circles.
The iYO Led Light Skin Booster, an anti-aging device utilizing yellow, red, and infrared light therapy, penetrates deep into the skin, promoting rejuvenation. Its portable and compact design stands out. The yellow light therapy brightens the skin by reducing melanin, while the red light therapy stimulates the production of natural collagen and elastin in the body, helping to diminish wrinkles.
The iYO Face & Neck Collagen Booster, employing infrared, blue, and red light therapy, provides care for the neck and body. It is usable with different attachments for the neck, chin, and face areas. The Micro Current and Micro Vibration technologies enhance anti-aging effects, promoting cell renewal and faster wound healing. The device addresses acne-related bacteria and inflammation depending on the light and color effects, facilitating faster skin rejuvenation, youthful facial muscles, improved skin tone, and texture.
iYO technologies care for individual needs and support achieving the best version of oneself…
The iYO Led Night Face Mask, with its three therapy modes in different colors, provides deep skin care. With the red light, it enhances collagen and protein formation, revitalizing cellular activity. The blue light effectively addresses skin conditions, while the yellow light stimulates cellular activity, inspiring a fading of freckles and scars. The mask is always ready for use with its practical charging stand and can be controlled with a remote.
The iYO Ultrasonic Wave Face Cleanser, utilizing galvanic technology and ultrasonic waves, consists of a total of a thousand silicone brushes in three different sizes. By deeply cleansing the pores and using LED light therapy, it enhances skin elasticity. The iYO Ultrasonic Wave Face Cleanser’s easy and ergonomic use ensures thorough cleaning even on challenging surfaces.
The iYO Compact Collagen Booster, with micro-current and micro-vibration, provides skin care with color therapy and heat for the face, neck, and décolletage areas. The heat function offers a warm massage, facilitating the absorption of skincare products. Its various modes create a radiant and flawless skin tone, soothe fine lines, wrinkles, and provide a lifting effect.
About Fakir Hausgeräte:
Fakir was founded in 1933 in Stuttgart, Germany, by H. Wilhelm Kicherer. The name “Fakir” comes from the German words “Familie” (family) and the founder’s surname “Kicherer,” symbolizing its mission to bring technology into homes. With a mission to carry technology to households, Fakir Hausgeräte quickly became a preferred brand across Germany. Continuing its growth worldwide until 1978, the company entered the Turkish market under Saruhan Holding in 1985.
Under the reputable Saruhan Holding, Fakir Hausgeräte, with its strong heritage of 90 years, continues its journey with the slogan “From Roots to the Future.” As a pioneer, trustworthy, and beloved brand with superior German technology, Fakir aims to provide consumers with a healthy and quality life through its innovations. Blending technology with aesthetics, Fakir Hausgeräte adds enjoyment, excitement, and modern design to life, making it easier and more fun.