Google’s Universal Analytics product, one of the largest technology companies in the world, will be discontinued as of July 1, 2023. Yasin Kaplan, the Founder of the Digital Marketing School, made an evaluation on the subject and said that Google Analytics 4 will now be used entirely. Kaplan said, “Analytics 4, which will add many innovations to our lives, will enter our lives as an analysis tool that collects data according to the movements and interactions of users on the website and collects each step of the users as an activity.”

Google announced that it will remove the Google Universal Analytics product, the analysis tool used by millions of users to monitor website traffic, as of July 1, 2023. Saying that this product is rapidly losing its measurement management, Google Analytics Product Management Director Russell Ketchum stated that the data processed in Universal Analytics will continue to be stored for up to 6 months after the operation is stopped. Yasin Kaplan, Founder of Digital Marketing School, said that with this decision of Google, Google Analytics 4 will come into our lives completely, and made evaluations on the subject.

“Many innovations come into our lives with Google Analytics 4”

Emphasizing that many brands have started the installation of Analytics 4 with this decision of Google, Yasin Kaplan stated that all brands must complete the installation of Analytics 4 in order for data to be collected. Providing information on the differences between Google Analytics 4 and Universal Analytics, Yasin Kaplan said, “We can say that Analytics 4 analyzes data directly according to users’ movements and interactions, without violating privacy in accordance with legal processes. This new version, which will be completely in our lives as of July 1, 2023, brings with it many innovations. The most important of these innovations will come into our lives as an analysis tool that collects data according to the user’s tendency, movements and interactions on the website, and collects each step of potential users as an activity.”

“According to Universal Analytics, Google Analytics 4 is much more advanced”

Underlining that Analytics 4 has a much more advanced interface, Kaplan said: “Analytics 4, especially visual graphics and the areas where we analyze the user’s movements, are more advanced and allow us to see the reports in detail. The new product offers opportunities to analyze the efficiency of your work in advertisements and other performance channels in more depth, thanks to its easy integration with Google Ads or other marketing channels. In addition, we will be able to choose what percentage of users who come to our website perform activities and interactions on our website. Other

On the other hand, it will enable us to parse both the movements in our mobile application and the movements on our website and analyze them in a single reporting screen.”

Emphasizing that they expect a great increase in the number of Google Analytics 4 users, Yasin Kaplan stated that anyone who wants to receive Google Analytics 4 training can contact them as a Digital Marketing School.

Source: (BYZHA) – Beyaz News Agency