In the self-discovery journey of Dilan Damgacıoğlu, the idea of ILONI by Dilan emerges as a breath of fresh air in the fashion industry.
ILONI by Dilan has played an influential role in the fashion industry’s lingerie dynamics since its establishment. The brand is making significant progress in becoming a valuable brand through its journey of creation.
Dilan Damgacıoğlu expresses that she had ideas in mind for her brand, but the real process took place when the word “Iloni” came to her mind during the naming phase. Damgacıoğlu mentions that “Iloni” conveys meanings like passion and joy, and for her, Iloni symbolizes “a cry for freedom, a rebellion against mediocrity, and the pursuit of dreams.”
A collection that breathes life into monotony
Dilan Damgacıoğlu describes the genesis of her brand as follows: “Iloni actually emerged as a result of a process where my inner awareness increased, and I began to find myself. The aesthetics of the brand and the designs I wanted to create were more or less clear. My goal was to create a collection that would breathe life into the monotony and cultural constraints that exist in Turkey. Designing, especially dressing women, and imagining that they feel good in my designs have been my passion since childhood.”
For more detailed information about Dilan Damgacıoğlu and ILONI by Dilan, as well as unique designs, you can visit https://www.ilonibydilan.com.