İçim, by diversifying Labneh and Cream products, which are highly appreciated by consumers, with new spices and flavors, opens up different and practical usage areas in kitchens. While İçim Labne varieties come in 180-gram packages flavored with Olive Thyme, Cajun Spiced, and Chili; İçim Chef Cream also reaches consumers with three new varieties in 200 ml packages, including Mushroom, Cheese, and Cajun Spiced.
Ak Gıda-İçim Süt; by enriching the popular İçim Labne and İçim Chef Cream products with new varieties, gave a whole new direction to the spreadable cheese and cream markets. İçim brings together the flavor and benefits of spices with its beloved Labneh, offering consumers a brand-new experience. İçim Olive Thyme, İçim Cajun Spiced, and İçim Chili Labne varieties meet consumers in 180-gram packages, enriching tables with new usage areas. İçim’s beloved product İçim Chef Cream also reaches consumers with a total of 3 different varieties in 200 ml packages; Mushroom, Cheese, and Cajun Spiced.
New usage areas will be discovered on tables with Labneh and Cream varieties.
Tuğçe Sarıkaya Tosun, Marketing Manager responsible for the cheese category at Ak Gıda-İçim Süt, stated that the multi-purpose use of İçim’s Labneh family has been elevated to a new level with flavored products, saying that they meet consumers’ different taste quests with innovative products. Tosun, stating that they are the leader in the market with İçim Labne and increase their market share every year, said, “We are an innovative company that offers first and new experiences to consumers. We aim to facilitate life for our consumers who love cooking, are curious to try new recipes, and prefer tasty and healthy snacks and practical solutions in the fast pace of daily life. With our long R&D studies, we have succeeded in offering new consumption experiences by flavoring our beloved Labneh product. İçim Olive Thyme Labne, İçim Cajun Spiced Labne, and İçim Chili Labne varieties, which are the first in the market, are also promising to be a delicious snack alternative that can be consumed with crackers and chips besides breakfast. We also aim to help consumers who enjoy trying practical recipes in the kitchen to prepare quick and practical meals and increase their kitchen skills with our new flavored labne varieties.”
Tuğrul Çepni, Marketing Manager responsible for the cream category at Ak Gıda-İçim Süt, said that İçim Chef Cream, the choice of chefs and those who feel like chefs in Turkey, continues its leadership in the growing cream market with a 23% share. Çepni continued, “As the most innovative brand in the cream market, we aim to continue our leadership by creating a brand-new category in the market. We have succeeded in developing our Mushroom, Cheese, and Cajun Spiced cream varieties, which are the first in Turkey, as a result of two years of R&D studies. We aim to consolidate our market leadership with our new cream varieties that enhance the taste of the dishes they enter and inspire consumers to try brand-new sauced recipes. With these varieties, our consumers will be able to effortlessly and joyfully prepare beloved restaurant flavors at home as well.”
Entering the milk and dairy products market in 1998, İçim brand has been offering many delicious, quality, nutritious products to consumers, ranging from milk to yogurt, from yogurt to kefir, from fresh cheese to ready-made pudding, since its establishment. İçim, which offers its products in 10 main categories including milk, yogurt, cheese, buttermilk, butter, kefir, cream, growth cube, and pudding, is among the leading brands in the milk and dairy products market. İçim, whose products are consumed with love all around Turkey, continues its journey with the motto “Look at Life from the Bright Side.” www.icim.com.tr
About Ak Gıda:
Established in 1996 and operating under the Grup Lactalis, the world’s largest dairy industry company since 2015, Ak Gıda is the largest operator in the milk and dairy products sector with 6 production facilities and a daily processing capacity of 5 thousand tons of milk. Starting with UHT milk, yogurt, white and kashar cheese production, Ak Gıda’s journey continues today with over 300 product varieties ranging from strained cheese to creamed yogurts, milk desserts to kefir. www.akgida.com.tr