A sustainable momentum has started to dominate in the sales of products and services through online channels to different countries from Turkey. Unlike traditional exports, Turkish sellers who sell their retail products to global markets through e-export or micro-export are looking for ways to take advantage of the opportunities in e-export.
Companies that want to open up to global markets, especially SMEs, showed a demand above expectations in e-export in 2022. In 2023, it is expected to break a record in e-export. ELİDER President Fehmi Darbay said, “Especially SMEs will break records in e-export.
There is a long way to go in e-export and there is a huge potential.” Sertalp Demirağ, CEO of Logitrans and CDEK Turkey, said that Turkey is in a strategic position for e-export.
Fehmi Darbay, Chairman of the Board of Directors of the Electronic Commerce Association (ELİDER), known for its e-commerce and e-export-oriented services, and Logi3PL E-Commerce and Business Development Manager, and Sertalp Demirağ, Logitrans and CDEK Turkey CEO, in 2023. He made evaluations about the expectations in e-export.
“E-export is on the agenda of all sectors”
ELİDER President Fehmi Darbay emphasized that the e-commerce volume is predicted to exceed 650 billion liras in 2022 in Turkey and said, “This figure is not a coincidence. Consumers have become accustomed to the comfort of e-commerce.
Because e-commerce has opened a great comfort zone to consumers in shopping. Consumers will not give up on this comfort and we will witness new developments in e-commerce comfort in the coming years. “E-export is also not free from these developments!” ELİDER President Darbay said, “E-export is now on the agenda of almost all vendors and sectors, from individual vendors to SMEs.”
“The Ministry of Commerce is working hard for e-export”
Darbay continued as follows: “The Ministry of Commerce of the Republic of Turkey is working hard for e-export. Hasan Önal, Head of E-Export, Digital Marketing, Behavioral Public Policies and New Generation Technologies Department, undersigned very important projects for the needs and problems of the sector, and developed solutions for the needs.
For example; New e-export supports were announced in the past months. Hasan Önal has made very important contributions to these supports. Among these supports, warehouse rental and order fulfillment support is a very important step.
Apart from these, many new e-export supports came from promotion support to marketplace integration support. These are the steps the industry expects and will accelerate the ecosystem.”
“E-export support exceeds 80 million TL”
Reminding that partnerships or companies that offer end-to-end e-export services will be given the status of “e-export consortium” within the scope of new e-export supports, Darbay said, “Companies focusing on e-export, from e-commerce companies to marketplaces, can benefit from the new support.
The figures mentioned in these supports exceed 80 million TL. According to the updated e-export support upper limits for 2023; Companies will be able to receive e-export support in different items up to 27 million liras, B2B platforms up to 7.2 million liras, retail e-commerce sites, marketplaces and e-export consortia up to 81.4 million liras. These figures can be seen as a great opportunity for SMEs to start e-export or improve their existing e-export operations.
“Records expected in e-export”
ELİDER President Darbay stated the following: “The e-export-oriented work of the Ministry of Trade continues. These efforts will set new records in 2023, especially in e-export. SMEs benefiting from the new e-export supports will break records in e-export.
There is a long way to go and a huge potential in e-export, which has a ratio of 2 to 3 percent in total exports in Turkey. The Ministry of Commerce aims for the share of e-exports in total exports to exceed 10 percent in the medium and long term. This goal is not an unattainable goal. I foresee that this target will be exceeded in a much shorter time.”
“Logi3PL supports e-export companies in all processes needed”
Fehmi Darbay also talked about the mission of Logi3PL. Pointing out that they support businesses in all matters and offer various solutions in order to contribute to the e-commerce and e-export ecosystem, Darbay said: “We undertake an important mission, especially for the development of SMEs with e-export.
By bringing the important actors of the global e-commerce ecosystem to our country, we remove the obstacles in front of our producers and SMEs in their e-export initiation and growth processes. In all processes required by e-export companies, such as opening stores on platforms, listing their products with correct analysis in the competitive market, meeting integration needs, answering incoming customer questions and managing the logistics process of orders.
we support By facilitating complex e-export processes, we contribute to both companies and the economy.”
“Turkey is at the center of global e-export”
Sertalp Demirağ, CEO of Logitrans and CDEK Turkey, stated that e-exports have grown significantly every year and said that Turkey is in a strategic position for e-export. Pointing out that Turkey, located in the middle of the CIS, MENA and European countries, is at the center of global e-exports, Demirağ said, “Turkish SMEs and retail companies should take advantage of e-export opportunities from Turkey due to its close location to global markets.
With the integrations that facilitate e-export, sales can be made to different countries in a short time.” Stating that especially Russia, Africa and Northern Europe markets offer important opportunities for e-export from Turkey, Demirağ added that as Logitrans and CDEK, they provide end-to-end support to e-export companies in digital infrastructure integration, stock and logistics processes.
Additional information
What is SME?
SME means small business owner in Turkish. A SME is a person who runs his own business, usually working in a shop or workshop. These businesses are usually limited to a few employees and produce individually. SME can be like an artist, carpenter, grocer.
What is e-export?
E-export refers to export transactions carried out in electronic environment. These transactions are carried out through online sales, online stores or e-commerce platforms. E-export provides access to a wider customer base for exporters and makes it easier for them to sell worldwide. At the same time, e-export provides a less costly and more efficient transaction for exporters.
What is Digital Marketing?
Digital marketing refers to the processes of promoting and selling products and services and managing customer relations using the internet and digital technologies. Digital marketing includes many different tools and methods, for example; email marketing, social media marketing, search engine marketing (SEO/SEM), content marketing, mobile marketing, video marketing, social media ads. Digital marketing uses data and analytical tools to understand customers’ behavior and preferences and create customized content for their needs. In this way, it can reach target audiences more effectively and increase brand awareness.
What is fulfillment?
Fulfillment refers to the process of fulfilling a customer’s order. This process usually includes all stages from taking the customer’s order to shipping the products to the place where they are stored and/or produced. Fulfillment services usually cover many of the tasks behind e-commerce sites.
For example: -Receiving and processing orders,
Storage and stock management,
Product packaging and shipping,
Customer service,
Returns and returns Fulfillment services can be offered by many companies in many different ways. For example, an e-commerce site may run its own storage and shipping services, but may also use third party fulfillment services.
What is Behavioral Public Policies?
Behavioral public policies refer to public policies carried out with the aim of changing people’s behavior. Such policies aim to influence people’s behavior in various ways, such as tax breaks, reward systems, education and information campaigns, sanctions. Behavioral public policies can be used in a variety of fields. For example, in the fields of health, energy, environment, economy and social policy. For example, behavioral health policies are implemented to influence people’s healthy eating and physical activity choices. Behavioral energy policies are carried out to reduce people’s energy consumption. Behavioral public policy draws inspiration from social psychology, economics, and other fields because they conduct research on how behavior can be affected and changed.
