The “Fairy Tale Factory Festival,” which will be held for the third time this year in Turkey, will take place at the İzmir Torbalı Laber Kimya & İva Natura Production Facilities. The event, which will be held on Saturday, September 23rd, will feature the telling of fairy tales that have always praised beauty, with the participation of esteemed researchers and storytellers. The fairy tale festival, appealing to both adults and children, will also emphasize the hidden games of Anatolia along with do-it-yourself workshops.

“PLAY HEALS, IVA BEAUTIFIES”

The event, organized with the slogan “Play Heals, IVA Beautifies,” will include special fairy tale narrations for children, various workshop activities, cream and essence making demonstrations, village entertainment, and minstrel performances. Discussions will highlight how all beauty concepts draw inspiration from nature and the mythological origins of plants.

MERGING THE CONCEPT OF GOODNESS IN FAIRY TALES WITH A BEAUTY APPROACH

Levent Kahrıman, the General Manager of Laber Kimya, emphasized that they offer the opportunity to experience our culture’s fairy tales and games, stating, “Plants used in cosmetic products have been used by women for centuries. Since ancient times, women have used different methods to appear beautiful and well-groomed and to preserve their beauty. In times when cosmetic products had not yet emerged, women used plants, oils, and soil from nature for skincare. In this context, the concept of goodness is also prominent in fairy tales. As a brand, we wanted to merge this concept of goodness in fairy tales with a beauty approach and take it to a different dimension. That’s why we are particularly interested in fairy tales. This year, within the scope of the ‘Fairy Tale Factory Festival,’ which we are organizing for the third time, we, as adults, will also immerse ourselves in the magical world of stories and listen to fairy tales. We invite all our guests to our festival at our factory.”

ABOUT IVA NATURA:

IVA Natura, one of Turkey’s leading institutions in certified cosmetic production and cosmetic agriculture, was founded in 2005. Since its establishment, it has been producing organic and vegan cosmetic products that meet the expectations of the national and international markets in accordance with current trends. As the first and only leading brand in Turkey working on sustainable cosmetics, IVA Natura conducts initiatives that are sensitive to animal rights and natural life.