Artificial intelligence, which has become a powerful tool not only for large companies but also for small and medium-sized enterprises (SMEs) to gain a competitive advantage, is crucial for the survival and growth of SMEs, especially in a rapidly changing business world. Yasin Kaplan, Founder of Digital Marketing School, emphasizes that for SMEs to create a strong presence in the digital world, leveraging AI technologies has become a necessity. Kaplan explains where SMEs should start and how they should use AI technologies effectively. He suggests that the process should begin with tracking and managing digital assets, and highlights that AI-supported marketing efforts provide both time and cost savings.

In addition to optimizing business processes, AI makes marketing strategies more effective and efficient, allowing SMEs to establish stronger, more personalized interactions with their customer base in increasingly competitive markets.

Yasin Kaplan explains how AI enhances the efficiency and effectiveness of marketing strategies for SMEs and outlines the steps SMEs should take to integrate AI:

Assign At Least One Person to Manage Your Digital Assets

To effectively leverage AI in managing digital assets, SMEs must have a technology-savvy, research-oriented, and skilled professional on their team. As a business owner or manager, it may be difficult to make progress in this area on your own, as you need to focus on your primary expertise. Therefore, having a professional who follows AI technologies, discovers the latest developments, and applies them can be a significant advantage. This person should initiate and manage AI-supported content production processes for all digital assets, including social media accounts, websites, and mobile applications.

Accelerate Your Content Production

AI tools allow you to both speed up and automate your content production processes. For example, if you are in the flower business and want to create content about the health benefits of flowers, you can leave this task to AI. AI will write content related to your industry, automatically publish it on blog sites, and ensure its spread across search engines and social media. This way, you can complete tasks that normally would require a team of 5-6 people in a much shorter time. Similarly, if you have a special fabric made with nanotechnology and want to raise awareness of it, AI can help. Without mentioning your brand name, AI can create informative and natural content to reach users organically, and then you can integrate your brand into this content to increase awareness.

Get Support for Effective Visuals and Videos

To strengthen your brand’s perception, you can get support from experts who specialize in visual content creation and use AI tools. With AI-based visual technologies, you can create compelling designs that reflect your brand’s logo, mascot, message, and stance. This will help position your brand’s mental image more strongly in your target audience’s memory. Additionally, you can also leverage AI to create creative content for special occasions. For example, while many brands work on content for special days like Mother’s Day, the unique AI-supported content you create will make a difference and attract more attention. Therefore, in the upcoming period, you can develop creative content by utilizing AI based on special occasions.

Always Use AI for Optimizing Ads

With AI-supported ad management, you can publish your ads in a more optimized way, significantly improving performance while reducing costs. AI comes into play at many stages, from target audience analysis to content optimization, correct timing and budget management, to increasing conversion rates. Particularly through big data analysis and machine learning techniques, AI ensures that your ads reach the right people, at the right time, and with the most effective content.

Strengthen Your Communication with Your Target Audience

Strengthen your communication with your target audience by automatically sending emails to users who visit your website. By automating this process, you can take advantage of AI’s power rather than hiring multiple marketing experts. Marketing automation allows you to communicate directly with your audience through channels like email, SMS, and WhatsApp, thus strengthening your relationships.

Expand Globally with AI Tools

Publish your website in multiple languages. Use AI tools to ensure that your prepared content, visuals, and videos are voiced in different languages, offering a voice-based marketing strategy as if you had a local voiceover artist for each country. This way, you’ll effectively establish your presence in that country. By selecting specific markets and leveraging AI tools for international expansion, you can develop and grow your export efforts.

Stay Competitive

To stay competitive, use AI tools to analyze what your competitors are doing in the market, what content they are producing, what tools they are using, and their popularity in key areas like keywords and social media. Compare your business to your competitors to identify strengths and weaknesses. Through this analysis, try to stand out from your competitors and create a unique presence. Using AI tools to grow your presence and enter new markets is a crucial part of a broad growth strategy.