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Espressolab Roastery: An Extraordinary Encounter of Music and Coffee

“The First-Year Celebration at Europe’s Largest Coffee Experience Center, Espressolab Roastery

Espressolab, a fully domestic and national brand that has become one of the important representatives of the third-wave coffee movement in the world, celebrated the first anniversary of the opening of Europe’s largest coffee experience center, Espressolab Roastery, with a special invitation. Visitors at the event, where many coffee enthusiasts and industry professionals gathered, enjoyed special coffee tastings and stage performances.

Taking its branding journey to the global arena with new investments, Espressolab, a 100% domestic coffee brand, celebrated the first anniversary of the opening of Europe’s largest coffee experience center, Espressolab Roastery, with a grand event on September 10th. The event, held at Espressolab Roastery, which was built by transforming Turkey’s first cardboard factory, located in Istanbul Merter and covering an area of ​​6,000 square meters, attracted great attention from the press, industry professionals, and coffee lovers.

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Ersin Kefeli, Marketing and Corporate Communication Manager of Espressolab

Unusual Music and Coffee Experience

In addition to unique coffee brews, the energetic performances of DJ Duner, who made the rhythm and enthusiasm of music felt at the highest level, the rich musical spectrum consisting of different music genres by Turker, and the stage performance of Anatolian Sessions, blending ethnic and electronic music to take listeners on a deep journey, made the event unforgettable. Participants experienced a memorable experience.

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“We increased our daily visitor count to 10,000.”

Speaking about the first anniversary of Espressolab Roastery, Ersin Kefeli, Marketing and Corporate Communication Manager of Espressolab, said, “Today marks one year since Espressolab Roastery opened its doors to coffee enthusiasts. Looking back, we not only created a coffee experience center but also created a culture that shares the story of quality coffee with millions. With our innovative business model applied in our stores both domestically and internationally, we hosted special meetings with world-renowned chefs who are experts in the field. We also hosted surprise concerts by internationally beloved multi-instrument artist Ash, Jabbar, and others. Thanks to all our guests and baristas who accompanied us on this journey, we increased our daily visitor count to 10,000. I believe that the success achieved by Espressolab Roastery in its first year is just the beginning, and in the coming years, it will achieve even greater success.”

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Providing unforgettable experiences to coffee enthusiasts throughout the year

Espressolab Roastery not only offers a high-quality coffee experience but also brings various branches of art together with coffee lovers through its various areas. With 1 coffee roasting center, 2 coffee shops, a cocktail bar, bakery, workshop station, conference hall, mini greenhouse area, and container co-working workspace, Espressolab Roastery allows coffee enthusiasts to learn coffee brewing techniques with expert baristas and experience the coffee production process from bean to cup up close.”

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