“The e-export sector, which has become attractive with a high exchange rate, low costs, and a wide market network, offers significant opportunities for both brands and individuals. Yasin Kaplan, Founder of the Digital Marketing School, stated that while selling on marketplaces like Amazon, Etsy, or Walmart can be an important start for entering the international market, investing in your own brand and website in global markets is a more accurate decision for achieving long-term success. Kaplan, who explained e-export strategies through their own websites in 5 main points, also emphasized the importance of constantly observing changing trends and customer needs to adapt to international markets.
Invest in Your Website First
When creating your own website, it is essential to focus on content enriched with visual materials, especially to showcase your high-speed products and services in detail. Designing this website with a focus on user experience is a critical step.
Attract Attention with Content Marketing
One of the most important elements of digital marketing is creating various blog posts and articles about your products and services. These contents aim to inform and generate interest by providing details on how products and services can be used and their benefits. Additionally, creating content strategically on social media platforms to increase followers in the target country and establish a long-term marketing strategy is important.
Utilize Digital Marketing Tools
One of the key secrets to long-term success in the market is visibility in search engines. Implementing SEO (Search Engine Optimization) strategies plays a crucial role in increasing this visibility. There are some important factors to consider for SEO. Your website should be designed in compliance with the criteria of Google and other search engines. Fast-loading pages, small-sized yet high-quality images, and a user-friendly design are the cornerstone of your website. Your website should ensure the presence of external links (backlinks) on other websites related to your products and services. This can help increase your site’s authority and achieve higher rankings in search engines. Content marketing is an effective method to attract the attention of website visitors. Creating original, high-quality, and valuable content can attract users to visit your site and stay engaged. Blogs, articles, and informative content support your content marketing strategy.
Plan Advertising Investments
Digital marketing offers various advertising panels and tools. Especially, different channels and applications that are popular in the target country, such as Google ads, Meta ads, TikTok ads, play a significant role in effectively targeting the market. For example, if you want to target the Middle East market, you should also consider platforms widely used in the region, such as Snapchat. Media and advertising planning should be based on the characteristics of your product and target audience. This is a critical step for the success of your advertising strategy.
Focus on Data
One of the most important aspects of digital marketing is data. The strategies we have implemented in the first four steps will bring traffic to your website, and tracking the actions of these users is of great importance for our next strategies. This measurement can be carried out using new measurement tools like Google Analytics 4. Accurate measurement of this data is crucial. Analyzing data such as the time users spend on your website, the pages they visit, the products they add to their carts, whether they reach the payment page, and the average cart value, among others, and placing this data at the center of your strategy is essential. By using these strategies, you can redirect users to your website and subsequently conduct retargeting advertisements. These ads can focus on encouraging users to return to your website and complete the purchase process. However, to achieve this goal, it is necessary to accurately measure and analyze user data. By tracking user behavior, observing which pages they visit, whether they add products to their carts, reach the payment page, and their average cart value, you can adapt your advertising strategies more effectively. This way, you can better respond to user needs and behaviors and increase purchase transactions.”
