-Reliz Founder Peter Kireev:

“We signed contracts with Turkey’s leading banks. We are also in the process of negotiating with many financial technology and e-commerce stakeholders.”

-Reliz Turkey Director Ozan Tekin:

-“We diversify our customers’ user acquisition channels and enable them to appeal to a wider audience”

ISTANBUL – Providing services to increase the download acceleration of large applications on a massive basis by using the promotional areas within mobile applications, Reliz has chosen Istanbul as its global operation center.

Reliz, a digital communications company that provides services for the development of its customers’ mobile applications through in-app inventories, has moved its global operations to Turkey.

The brand, which is a certified partner of advertising channels such as META, Google, Twitter, Tiktok and Snapchat, and has two offices and more than 70 employees in Istanbul, aims to expand both its operations and employment in Istanbul in 2023.

“Our core strength is technology”

Peter Kireev, one of the founders of Reliz, stated that they have already started to work with many banks and fintech companies in the local market, and that they are also in talks with some e-commerce and finance applications.

Kireev said, “We signed contracts with Turkey’s leading banks. We are also in the process of negotiating with many financial technology and e-commerce stakeholders.”

Stating that there are many opportunities in the field of mobile marketing in Turkey and that innovative companies with innovative technologies have an advantage, he said that as Reliz, they have medium and long-term growth plans for Turkey.

Kireev noted:

“In line with our global expansion strategy, we have determined that there is great potential in the Turkish market. Our main driving force when serving our new customers is our technology. The brands we work with are embarking on a path where they begin to reap the full benefits of technological transformation with our products.

Artificial intelligence learning methods that make our advertising platform powerful. In addition, the meticulous approach of the experts in our team helps to improve the performance of the biggest brands in reaching new customers in the digital space.”

Peter Kireev stated that they are members of the Interactive Advertising Association (IAB), which has a reputation in the advertising industry in Turkey, and noted that they will stand out in the Turkish advertising ecosystem with their innovative advertising methods.

-“There is a need for qualified partners”

Reliz Turkey Director Ozan Tekin, on the other hand, stated that the number of application downloads is of great importance for big brands and noted that companies in Turkey have also reached this awareness.

Expressing that companies need qualified partners to enable more downloads of applications, Ozan Tekin gave the following information:

“We are certified partner of more traditional ad networks such as META, Google, Twitter, Tiktok, Snapchat. However, big brands advertise on these channels mostly with their own internal teams. Our Adnetworks include in-app inventory. We work with more than 30 such big platforms. We diversify our customers’ acquisition channels and enable them to reach a wider audience.”

-“Reliz is a global digital partner”

Explaining that they have turned from being a “mobile marketing agency” to a “global digital partner” in 2023, Ozan Tekin stated that their offices in 6 countries will now be managed from Turkey.

Tekin continued:

“Reliz is a global digital partner that accompanies the digital development of its customers and develops effective marketing strategies for them with its technology.

We will also have new products within the scope of corporate transformation: A visual design department, a consultancy service that will enable companies that do not have experience in this field, which we call ‘professional services’, to enter the mobile marketing world, a wide range of services including the management of META and Google accounts, and a certain amount of refunds to large-budget companies. We will provide service.”

-“We are challenging the status quo in mobile marketing”

Stating that as Reliz, they stand out with their technologies in terms of targeting capabilities and optimization processes, Tekin noted that they stand out by establishing a demand-side platform (Demand Side Platform – DSP) in their own operations.

Expressing that there are important opportunities in the field of mobile marketing in Turkey, Tekin said, “We are developing and strengthening our Turkish team. With all the technology and human resources we have, we can easily say that; We are challenging the status quo in mobile marketing.” he continued.

Reliz Turkey Director Ozan Tekin stated that he graduated from Istanbul Technical University (ITU) Electrical Engineering Department and added to his assessment that he will assume a leading role in the global development of Reliz with his 15 years of work experience in international technology companies.

Source: (BYZHA) – Beyaz News Agency