2023 HAIR TRENDS WITH AVEDA

Aveda, together with Global Hair Cut Artist Bastian Casaretto, came together with the representatives of Turkey’s leading hairdressers and salons and organized an event where 2023 Hair Trends were discussed.

Aveda, which has 100% vegan, animal-friendly, high-performance and naturally derived hair care products, organized an informative event that conveyed the 2023 hair trends with the Global Hair Cutting Artist Bastian Casaretto. The event took place on Tuesday, January 10 at The Seed Istanbul. In this event, which draws attention with its content, the participants had the opportunity to learn about 2023 hair trends, and to experience 100% vegan and natural-derived products of Aveda.

After the opening speeches at the event, Dila Yazıcı, an expert in her field, Yoga and Pilates Instructor, performed practical breathing therapy with the participants. Then, with the participation of MD Hairdresser Founder Mustafa Demirbağ, The Most founder Emrah Demirci and Estetica&Hairist Magazine Editor-in-Chief Erkan Güzel and representatives of Turkey’s leading hairdressers and salons, in the “Estetica Talks by Aveda – In Search of Love” session, the change in hairdressing from past to present was discussed. Later on, the author Mümin Sekman delivered a motivational and success-oriented speech to the participants.

In the continuation of the program, Aveda Global Hair Cutting Artist Bastian Casaretto touched upon the hair trends that will appear most frequently in 2023 and performed haircut demos on 2 models previously dyed with Aveda dye by selected Aveda hairdressers. Bastian said the hairstyle we will see most frequently in 2023: “Just like in fashion, personalized designs come to the fore in hair trends. Hairstyles also vary as an individual’s way of reflecting himself. This year, we will often see layered cuts such as the Wolf Cut style.” stated as. Bastian explained his favorite hairstyle, which is unforgettable for him, as follows: “I can say that the Bob hairstyle is unforgettable for me with its variability. I usually associate the Bob model with the “black mini dress” in every woman’s closet. You can get a new one every year, but it will always be in a different style than the previous year. Just like the Bob model had different repercussions in the 50s and 70s.”

Bastian also said about cutting and style suggestions according to hair type, “It is very important to proceed with personalized recommendations in haircuts. The length of the cut and the hairstyle that the technique will create are shaped in the light of these recommendations. Considering the hair styling habits of our guests, we create a special look for them. “Some models don’t suit me because of my hair style.” I don’t agree with your opinion. Here, it is of great importance to provide a personalized experience, taking into account the guest’s request and hairstyling habits.” said.

At the same time, the participating hairdressers and salon representatives applied hair coloring techniques with Aveda products on 8 models, and Bastian applied haircuts to these models in the backstage. Later, the models walked on the runway and displayed their hair dyed with Aveda hair dyes and cut according to trends by Bastian. The hairdressers who made the most effective hair dyeing application were congratulated by Bastian and took the stage with him.

As a sustainable and nature-friendly brand, Aveda also donated to the Climate Champions Project of Yuvam World Association, which provides training on climate awareness to high school students on behalf of the participants of the Love Festival.

ABOUT AVEDA

Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauticians and consumers. Aveda innovates in the botanical world by combining the principles of modern technology and Ayurveda, India’s ancient healing art, developing performance-oriented hair, skin and body products made with pure flower and plant extracts that respect the earth and create a comprehensive menu of ritual care for holistic beauty. .

Over the years, Aveda has pioneered new benchmarks for environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989. It has become the first beauty company to mobilize business leadership on climate change, water scarcity and other sustainability challenges and to use 100 percent wind power at its main facility. Aveda is also the first beauty company to receive sustainability approval from Cradle to Cradle for its commitment to sustainable products, packaging and manufacturing. In 2013, Aveda was honored with its first Heritage Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. In 2017, Aveda was awarded the Sustainability Leadership Award during the Sustainable Beauty Awards, organized by Ecovia Intelligence for its leadership in packaging, vegan formulas and sustainable ingredients. since 1999, Aveda’s annual Earth Month campaign, held each April, has raised approximately $65 million to support environmental projects around the world.

Aveda is a brand trusted by salon and spa professionals worldwide. Aveda products are available at Aveda Experience Centers, in more than 40 countries, at www.aveda.com and at more than 9,000 professional hairdressers and spas.