Atasay, which sets itself apart with its groundbreaking achievements in the industry, has brought together its store in İstinyePark Shopping Mall with art through a collaboration with designer Chiara de Rocchi. Inspired by the order of the universe and nature in her designs, Chiara de Rocchi’s artwork focuses on the energy that directs the flow of life, while also referencing Atasay’s embrace of family values.
Atasay, which brings thousands of different and unique products to consumers in line with fashion trends and aesthetic concepts, continues to support artistic production. Appearing before consumers as a fashion brand that speaks the same language as the world and encompasses the spirit of all forms of life, Atasay has merged its store in İstinyePark Shopping Mall with art through a collaboration with designer Chiara de Rocchi.
“Energy flows where focus goes”
Artist Chiara de Rocchi, who draws inspiration from natural resources and successfully reflects the harmony created by contrast in her works, designed a sculpture for Atasay titled “Energy Flows Where Focus Goes.” In her artwork, the artist emphasizes the idea that energy flows and grows where one’s focus is directed, and that this growth is based on a strong and resilient foundation where people can grow by holding on to each other. Chiara de Rocchi’s warm-looking artwork, which brings together the fragility of glass and the sharpness of metal, also references Atasay’s embrace of family values. The accomplished designer highlights that family is an important unity that keeps everyone together and strong despite their differences.
Atasay, which has made a difference in the industry with its groundbreaking initiatives, will continue to expand its art collaboration with Chiara de Rocchi in its other stores.