2024 International Istanbul Furniture Fair ended after a six-day marathon. As a reflection of the development of the mattress industry in our country, Lova Yatak, which produces Turkey’s largest mattress with a size of 8 square meters, attracted great attention at the fair. Hosting successful volleyball players at its booth, Lova Yatak also drew attention to the importance of quality sleep in sports life. The new Sportive Comfort Mattress, developed for those who adopt sports as a lifestyle, was introduced to volleyball players at the fair. Lova Mattress received full marks from visitors throughout the fair with its products developed to offer a healthy sleep experience.
IIFF 2024 International Istanbul Furniture Fair, which is the largest furniture fair in Europe and brings together the leaders of the sector, was marked by Lova Mattress. Lova Mattress managed to get full marks from its visitors with its innovative designs and surprises.
Offering the most comfortable state of sleep with specially designed mattress options suitable for body structure and sleeping habits, Lova Yatak presented its new home cosmetics collection that adds aesthetics to home decoration, 2024 fall & winter home textile creations and new sleep group products to the taste of visitors from all over the world.
Our Volleyball Players Closely Examined the Gigantic Bed
Lova Yatak’s invitation of our successful volleyball players to the fair both added color to the fair and increased the interest. There were pleasant moments during the special meeting with our volleyball players. Our successful volleyball players Ayça Aykaç, Aslı Kalaç, Kübra Akman, İlayda Uçak, Lila Şengün, Yağmur Karaoğlu and Hilal Kocakara closely examined the 8m2 Royal Zenith mattress.
Sportive Comfort Mattress Developed with Nanobionic Technology Introduced to Volleyball Players
Lova Mattress, which attaches importance to R&D studies, had the opportunity to introduce its technological studies at the fair. Lova Mattress introduced its specially designed Sportive Comfort mattress to its guests for the first time, in addition to the mattress varieties produced using the latest technologies. This newly developed mattress helps you recover the energy lost during sleep thanks to Nanobionic technology.
Specially developed and designed for athletes who adopt sports as a lifestyle and want to maximize their performance, this mattress will be indispensable for those who want to start the day energized.
Karamemiş: ”We brought Turkey’s Biggest Bed together with our visitors”
In his speech, Mustafa Karamemiş, CEO of Doğanlar Furniture Group, said, “We wanted to emphasize the giant bed we exhibited at our stand. As you can see, this giant bed can easily accommodate a team. All the work done on the products you see here has been reflected in our products developed with our state-of-the-art technical infrastructure by analyzing the customer needs of our R&D center. We can get all the technical feedback about the world of mattresses from stays in hotels. We are also people who travel a lot due to our work. As a result of these travels, we have the opportunity to get to know different hotels and different comforts. Based on these experiences, we have worked to offer the highest comfort to our users. Valuable brands of our group are taking part in this fair. Lova Mattress brought Turkey’s largest mattress to its booth to show these features and technological infrastructure capability.”
With the power to produce mattresses of any size, Lova Bed aims to provide visitors with an inspiring experience to maximize the comfort and luxury of their homes.