Mutlu Makarna, Turkey’s largest pasta producer with 100% domestic capital, brought together business partners, industry veterans, members of the press, and celebrities at the launch event of its new advertising campaign, “Mutlu Makarna Does It Best,” featuring MasterChef Mehmet Yalçınkaya.

The exclusive event took place at MYK Restaurant, owned by MasterChef Mehmet Yalçınkaya. All dishes were meticulously prepared and served using Mutlu Makarna products, which the chef proudly endorsed by saying, “I put my signature under this flavor,” along with his special recipes crafted in the MYK Restaurant kitchen. During this special night, attendees experienced both the exquisite taste created through the traditional stone mill method and the unique products of Mutlu Makarna.

Stone Mill Method Flavor Crowned with MasterChef Mehmet Yalçınkaya’s Menu

In his speech, Mutlu Makarna Chairman Aykut Göymen stated: “Pasta, an essential part of Turkish cuisine, is not just a product for us but a cultural heritage. We are committed to preserving this heritage in the best way possible, offering pasta lovers both taste and quality together. As Turkey’s most prominent pasta representative with 100% domestic capital, we are taking significant steps to make Mutlu Makarna known not only in Turkey but also worldwide. In the future, we will continue to provide consumers with diverse flavors and alternatives. Chef Mehmet’s endorsement of this flavor is highly valuable to us. With its golden-yellow pasta made using the Stone Mill Method, Mutlu Makarna continues to win consumers’ appreciation, combining traditional production techniques with modern technologies to stand out.” He concluded by thanking all the guests attending the event.

Trust in the Brand is Essential

In his speech, MasterChef Mehmet Yalçınkaya stated: “As you know, trust is the most important factor in brands. When I take part in commercials, I make decisions after thorough evaluations, considering the trust placed in me by the public. With this second commercial we have done with Mutlu Makarna, I am putting my signature under the brand’s flavor. I am very happy to be collaborating with Mutlu Makarna, Turkey’s largest pasta producer with 100% domestic capital.”

Haldun Dormen and Chef Mehmet Met in the Kitchen

One of the highlights of this special launch night was the pasta prepared together by theater legend Haldun Dormen and Chef Mehmet Yalçınkaya before the evening’s menu was finalized. The event’s moderator, Özlem Yıldız, noted that their pre-launch kitchen collaboration and menu tasting provided attendees with entertaining and immersive moments.

MasterChef Contestants Stood by Mehmet Yalçınkaya at the Event

Many renowned young chefs who competed in MasterChef attended the night. Among the prominent figures were 2025 Michelin Young Chef Award winner Serhat Doğramacı, this year’s champion Onur Üresin, along with Eren Kaşıkçı, Esra Tokelli, Ekin Eylem Ulaş, Ezgi Yıldırım, and Battal Kaan, adding vibrancy to the event.