One of the five best-selling phone brands in the world, vivo plans to increase its capacity and employ more people by commissioning new production lines in its factory, which was put into service in 2021 with a total investment of 20 million dollars in Turkey. Vivo, which performs the quality controls of all the devices produced in the factory at the highest level in order to offer quality and high-performance devices to consumers, promises two major Android update guarantees for the first time in our country, in the entry and mid segment phones, to thank the Turkish consumers for their confidence.
One of the world’s top 5 selling phone brands since 2021, vivo opened the doors of its Turkish production facility in Gebze in 2021 for the first time. The vivo Turkey production facility, which was put into service in Gebze with an investment of 20 million dollars, has increased the global production capacity of vivo to over 200 million units, as the 8th production center after China, South and Southeast Asia. The active capacity of vivo Turkey production facility, whose investment was completed with an annual production capacity of 5 million devices, was increased by 35 percent with the third production line commissioned at the end of 2022. More than 300 people are still employed in the facility where vivo Y series models, which are highly appreciated in their segment with their stylish design and high performance, are produced.
Ted Dai, General Manager of vivo Turkey, who spoke at the meeting, said that vivo bases its mission of creating value for society on the Benfen philosophy, which means doing the right things and doing things the right way in China; With this perspective, he said that he has a well-deserved reputation in the industry with its superior quality, stylish design and innovations that shape the industry such as the thinnest smartphone, the first under-screen fingerprint reader, and the first pop-up camera. Explaining that vivo aims to achieve the same quality standard in all product categories in all its production facilities in the world in line with the Benfen philosophy, Dai said, “We have achieved a stable and successful growth momentum both in the world and in the Turkish market, with our passion for superior quality and the wonderful products we offer to our users in all categories. We manufacture all our Y series models in Turkey at the vivo Turkey factory, and offer them to our users after strict quality control tests. Turkey is a very important market for vivo. We are planning our long-term and comprehensive investment in Turkey. Here, we will continue to invest in users, to offer competitive and quality products, to use our production facility at full capacity by implementing new production lines to meet the increasing demand, and to invest in supply chains. In this context, we also started the necessary research and studies to implement the fourth production line. We want to implement our new production line, which will create employment for approximately 100 people, in 2023”.
A first in Turkey to thank users from vivo: Long-lasting vivo models are “Always New”
Research shows that the phone renewal period in Turkey has increased to a long time, such as 35 months, and that the most important criterion that consumers look at when buying a phone in our country is trust. Android phones that are used for a long time may experience problems such as security vulnerabilities, crashes and shutdowns, insufficient battery, inability to download or use some applications and games. vivo Turkey is breaking new ground to prevent Android phone users from encountering such problems. As part of its “Always New” campaign, the company will present the V25 5G model, which is accepted as a “lite flagship”, and the Y35 and Y22s models produced in vivo Turkey, with two major Android update guarantees and a 3-year security update guarantee to all users from now on.
Reminding that according to the user satisfaction survey conducted by the independent research company Ipsos, vivo is the most recommended brand among the Android brands in Turkey with a rate of 72 percent, vivo Turkey CMO Ertan Şensoy said, “Always Y” to thank the users for their confidence. He emphasized that with the “new” campaign, they implemented an application that their competitors had not done before in Turkey. Şensoy said, “For the first time in our country, we offer Android update guarantee to consumers in entry and middle segment models. This is a testament to our confidence in our devices, our high-quality manufacturing processes and outputs. Thus, vivo smartphones that remain “Always New” will continue to provide consumers with a secure experience throughout long periods of use. In addition, I would like to remind our customers who shop through our official sales channel myvivoshop.com that we offer a 1-year free manufacturer’s warranty in addition to the 2-year mandatory manufacturer’s warranty.”
Source: (BYZHA) – Beyaz News Agency
