One of the standout bands in the Turkish indie rock scene, Plastic, has created a striking AI-assisted music video for their recently released song “Her Gün.” The video, released under the On Air Music Co. label, was entirely produced using artificial intelligence technology under the direction of Ozan Sihay.
The scriptwriting and direction of the video for Plastic’s song “Her Gün” were undertaken by Ozan Sihay. Entirely produced using artificial intelligence, this video offers a unique visual experience with its dystopian aesthetics that blur the lines between reality and the virtual world, along with its unconventional narrative.
Loneliness in the Age of Technology: The Visual Narrative of “Her Gün”
As modern humans become increasingly integrated with technology, the pace of life accelerates, and aspects like food, shopping, and entertainment turn into elements of excessive consumption habits. In this process, individuals gradually drift into an unnoticed loneliness, while days begin to resemble one another, and daily routines become repetitive. The video for “Her Gün” vividly portrays this transformation, visually reinforcing the song’s theme.
Pushing the Boundaries of Art with Artificial Intelligence: The Paradox of “Her Gün”
The use of artificial intelligence in creating the video is a deliberate choice aimed at creating a contrast with the song’s theme. While “Her Gün” critiques how technology isolates individuals, it also draws attention to the new possibilities that technology offers in artistic production.
Even in their live performances, Plastic positions themselves on an experimental and reformist path. With this new video, which expands the boundaries of music, they once again showcase their artistic vision.
