Magnum, sharing the pleasure of Magnum with millions under the motto “Pursue Pleasure,” takes pleasure seekers on a journey of discovery through events from various disciplines each year. Reminding us that we forget to enjoy life amidst daily responsibilities and rush, Magnum has taken the pleasure experience a step further this summer. With “MAGNUM 5 SENSES OF PLEASURE,” it has opened its doors to a sensory experience that appeals to the five senses with new flavors and innovations.

The night celebrating the new flavors Magnum Euphoria and Magnum Chill, coinciding with the opening of the “MAGNUM 5 SENSES OF PLEASURE” experience area, began with speeches by Magnum Brand Manager Serkan Oğuz and Pınar Deniz, who attended Cannes this year as the guest of honor for Magnum Turkey. Pınar Deniz shared her memories from the Cannes journey with the guests and expressed her excitement about being among the first to discover Magnum’s “MAGNUM 5 SENSES OF PLEASURE” experience that appeals to all five senses. The event was attended by many notable figures including Şükrü Özyıldız, Furkan Andıç, Büşra Pekin, Şevval Şahin, İlayda Akdoğan, Yiğit Dikmen, Anıl Berk Baki, Aslı Sümen, Bedirhan Soral, Buse İskenderoğlu, Cemal Can Canseven, Deren Talu, Cemre Solmaz, İpek Erdem, Kayra Çandar, Mina Ceran, Mina Saygı, Ozan Dolunay, Narod Çetinkaya, Zeynep Deniz Köse, Serhan Onat, and Ahmet Aksöz. The night continued with performances by Geez! and Avangart Tabldot.

The “MAGNUM 5 SENSES OF PLEASURE” experience area, infused with the pleasure of Magnum, awaits pleasure seekers at Galataport Istanbul, M1 Block terrace floor, until July 31st.

Magnum offers an experience with every layer and a sensory journey with every bite. Magnum 5 Senses of Pleasure is an experience area designed to explore the pleasure of Magnum through the five senses. Comprising five sections that appeal to the senses and embody the pleasure of Magnum, the journey begins with the opening of the first door, where each room focuses on a different sense.

In the Sight and Pleasure room, a visual pleasure journey is offered through experiential and immersive technology. This room is specially designed to rediscover the universe of pleasure reflected in every layer of Magnum.

In the Touch and Pleasure room, visitors can explore unique textures of pleasure. Scientific research shows that our tactile senses and taste perception are processed in interconnected regions of our brains. Based on this concept, the Touch and Pleasure room provides a tactile experience among the layers of Magnum.

In the Smell and Pleasure room, visitors can embark on a journey through memories by smelling the purest forms of unique flavors found in Magnum. This room includes a guessing game where participants identify which aroma accompanies their sensory journey.

In the Sound and Pleasure room, visitors first experience a volumetric sound encounter with ASMR* sounds. Following this, they listen to a special composition with volumetric acoustics representing the effects of Magnum pleasure on the body. Scientific research indicates that heard sounds have the power to alter perceived pleasure. This three-part composition expresses the melody of Magnum’s unique layers: chocolate, ice cream, and sauce.

At the Pleasure Express, a small break awaits with Magnum Euphoria and Magnum Chill. On this pleasure-filled journey appealing to the five senses, visitors take a brief pause in the Pleasure Express room after the first four rooms. Here, they explore the pleasure mode within the universe of Magnum’s new flavors, which represent two different modes: Magnum Euphoria and Magnum Chill. Using special software technology developed with thermal cameras, the current body temperature of visitors is measured to define the energy-filled Euphoria mode or the calm Chill mode.

The Taste and Pleasure area is the most special and pleasure-filled part of the sensory journey. In this final section, pleasure-seeking visitors create their own Magnum, culminating their pleasure journey on a high note.

The “MAGNUM 5 SENSES OF PLEASURE” experience will be open to visitors until July 31, 2024, at Galataport Istanbul, M1 Block terrace floor. Pleasure enthusiasts can reserve their experience for 300 TL on the www.magnum5sensesofpleasure.com website.