The digital marketing sector continued to attract significant attention from brands in 2023 with its growth rate and changing trends. Yasin Kaplan, CEO of MooF Digital Agency, emphasized the rise of video content and the use of artificial intelligence in the past year, noting that platforms such as YouTube Shorts, Instagram Reels, and TikTok saw positive impacts on viewership and click-through rates. Kaplan stated that they added brands like Sabiha Gökçen Airport, Biruni University, Fatih Kalem, Katılım Emeklilik, Play Doh, Nike, GS Spor to their portfolio in 2023, and announced a 60% growth target in the global market for 2024.

The first half of 2023 in Turkey was marked by unfortunate earthquakes and election agendas. While the earthquake temporarily slowed down the industry, the political agenda brought renewed activity. Ultimately, the digital marketing sector remained the focal point of every industry’s attention in 2023 and continued its growth exponentially.

Yasin Kaplan mentioned that TikTok ads, YouTube, and Instagram Reels channels saw significant advertising budgets in 2023. He stated, “Video content has become the leading type of digital advertising, and vertical videos are among the most consumed content. With 2023 being designated as the year of artificial intelligence, the impact of AI-based services on advertising panels has increased. During this period, brands turned to video content with the ease and assistance offered by artificial intelligence. We observe a significant increase in interaction rates, especially on video platforms. In 2024, AI will further strengthen its role in digital marketing and advertising creative work. These innovations in the industry have allowed brands to manage their budgets more effectively.”

Kaplan highlighted that MooF Digital Agency achieved significant collaborations in 2023 with brands such as Sabiha Gökçen Airport, Biruni University, Fatih Kalem, Katılım Emeklilik, Play Doh, Nike, GS Spor, adding value through important projects. He expressed their goal to reach a 60% global market share in 2024 and increase employment while maintaining the highest level of customer satisfaction. Addressing the primary issue in their industry, which is employment, Kaplan stated, “We have provided employment opportunities in the industry for over 1000 people through various projects we have developed. As an agency, we will continue our leadership in the industry in 2024 and remain committed to helping brands reach their target audiences more effectively.”