The Istanbul Marketing Summit, bringing together pioneers in marketing, creative industries, digitization, and business, will be held for the 6th time at Zorlu PSM on December 11-12-13. This year, under the theme “Better Tomorrow,” the summit invites participants to explore a “better future” around sustainability, technology, and creativity.

Main Theme of the Summit: “Better Tomorrow”

The Istanbul Marketing Summit has embraced the theme “Better Tomorrow” with the hope of reaching a “better future” against uncertainty and pessimism. The summit will serve as a platform where brands, projects, and insights that will shape the future take the stage.

Trailblazing Talks in the Triangle of Sustainability, Technology, and Creativity

Within the scope of the summit, Murat Bilgiç, the General Manager of TSKB, Turkey’s leader in sustainable banking, will discuss turning sustainability into tangible benefits and share Turkey’s green transformation. We will also hear about impactful projects from Balparmak and experience ABB’s sustainable mobility technologies.

Agenda on Artificial Intelligence, Technology, and Cybersecurity

The summit will delve into developments in artificial intelligence and cybersecurity with key figures from the business world. Sertan Eratay, the Digital Leader of McKinsey & Company, will discuss the impact of artificial intelligence on business processes. Additionally, the insights shared by Emin Can Yılmaz, the Founder of Param, on the influence of financial technologies on entrepreneurship will be noteworthy.

Consumer-Focused Collaboration in E-Commerce and Gaining Investor Trust

In an event highlighting the dynamism of the e-commerce ecosystem, Ahmet Necmi Dinç, the Marketing Director of eStar Global, will discuss the era of consumer-focused collaboration in e-commerce. Furthermore, Caner Alpaslan, CMO of TAB Gıda, will share the role of marketing in gaining investor trust through their own stories.

Night with Content Creators and Influencers

The Influencer Night, hosted by influencers reaching over 10 million users, will provide an opportunity for insight and network sharing. Simultaneously, a real-time creative experience with the advertising and production agency The One More Project during the Istanbul Marketing Summit will offer a unique opportunity for participants.

About Istanbul Marketing Summit

Since 2018, the Istanbul Marketing Summit has been bringing together leaders shaping the marketing ecosystem, brands, and actors from the creative industries. The summit not only focuses on effective marketing tactics and strategies but also provides participants with a rich experience through educational workshops, conferences, and concerts.

For detailed information and tickets, you can visit the official website of Istanbul Marketing Summit.