Sephora, the pioneering beauty retailer, is making a bold statement as Turkey’s largest beauty center with its grand store opened on Baghdad Avenue on Saturday, November 11, 2023. Designed with the innovative “Core Concept,” this store is located in the heart of Istanbul, spanning a colossal 5 floors and 4,000 square meters.

This avenue store, housing Sephora’s Turkey Headquarters, stands out globally for its uniqueness. The iconic “Sephora Flame” logo adorning its front façade transforms the store into a magnificent symbol on Baghdad Avenue. Designed with the “Core Concept,” a concept tried and tested in the UK and France, the store promises customers a different shopping experience, reflecting the distinctive atmosphere of Sephora, the ultimate favorite of beauty enthusiasts.

Situated in Suadiye on 500 square meters, Sephora Avenue store boasts an elegant and minimalist design. The predominantly white-toned interior provides customers with an extensive brand palette, found only at Sephora. Alongside globally renowned brands such as Sephora Collection, Benefit, Tarte, Make Up Forever, Rare Beauty, Fenty Beauty, and Drunk Elephant, new additions like Dolce & Gabanna Make Up, Prada Niche (Les in Fusions), and Killian offer customers diversity and quality.

The opening of Sephora’s store on Baghdad Avenue transforms beauty shopping into a ritual, embodying the mission to offer customers a unique experience. As Turkey’s largest Sephora store, it invites beauty enthusiasts to explore trends and indulge in experiencing exclusive products.