Chery Unveils Another New SUV at the Geneva International Motor Show in Doha, Qatar!

JAECOO, the brand aiming to establish a new concept in the Premium Off-Road SUV category under Chery Group, held the world premiere of its J8 model at the International Geneva Motor Show held in Doha, Qatar, for the first time this year, apart from Geneva. JAECOO J8, which reflects Chery’s technological expertise in the Premium SUV segment, showcases a sophisticated yet simple design inspired by nature from the first glance. It is prepared to provide a unique visual and auditory experience during the drive with 7 different driving modes, seats covered in Nappa leather, a matte black deer leather headliner, TOM-made artificial wood trims, a 24.6-inch ultra-smart curved screen, a special 14-speaker SONY sound system, and 255-color waterfall-style ambient lighting. With its “540 stereo” super-sensitive air conditioning system and “C-PURE Cubic Cabin Technology,” JAECOO J8 is hitting the road to change the game in the Premium SUV segment.

Chery Group’s premium brand JAECOO made its world premiere of the J8 at the International Geneva Motor Show in Doha, Qatar, for the first time this year. Highlighting that JAECOO J8, expected to hit the roads in February 2024 and be available in the Qatari market in March 2024, is a masterpiece in terms of the brand’s design, cabin features, smart technologies, and performance. Equipped with superior off-road capabilities, the J8 holds great significance in leading the “Off-road SUV” market with JAECOO’s continuous development and opening the doors to the ultimate travel experience for users. JAECOO J8, in line with the premium brand, reflects a high-quality perception from the first glance with its waterfall-style front grille design. The overall mature style of JAECOO J8, along the sharp shoulder line extending along the body, conveys a unique artistic depth filled with the soft touches of natural light, expressing original power.

Absolute Premium Atmosphere in the Cabin

The cabin design of JAECOO J8 showcases understated premium elegance. With its seats largely covered in Nappa leather, the SUV not only offers passengers a comfortable travel experience but also provides a more spacious atmosphere. The all-matte black deer leather headliner not only delivers an extremely comfortable feeling but also contributes to cabin insulation by enhancing sound absorption. TOM-made artificial wood combines the visual texture and tactile sensation of natural wood, creating exceptional elegance.

JAECOO J8 combines a superior design approach with advanced technology to provide an intimate atmosphere. The cabin is equipped with a 24.6-inch ultra-smart curved screen, a special 14-speaker SONY sound system, and 255-color waterfall-style ambient lighting. Users experience a unique visual and auditory experience during the drive, and the “540 stereo” super-sensitive air conditioning system allows precise climate control. With the contribution of “C-PURE Cubic Cabin Technology,” a comfortable temperature is maintained, ensuring fresher and healthier air inside the vehicle.

7 Different Basic Driving Scenarios

JAECOO J8 offers a flexible and smooth driving experience that easily adapts to 7 basic driving scenarios. An intelligent four-wheel-drive system tailored to each scenario ensures power distribution. With the CDC magnetic height-adjustable suspension, JAECOO J8 can adjust the vehicle’s height according to different loads and road conditions, combining advanced comfort levels with superior road grip. Simultaneously, it offers balanced off-road driving enjoyment to off-road enthusiasts.

About Chery

Kantar and Google jointly announced the “Top 50 China Global Brand Builders 2023” list. Chery was selected as the “Best Global Brand Builder in China” in the automotive sector and ranked 14th on the overall list, demonstrating the brand’s significant growth. Chery has consistently pursued a globalization strategy since its establishment and has remained committed to technology-focused development. With a continuous approach to technological innovation, Chery became the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology, and equipment to global markets. With 26 years of development, Chery’s sales and service network covers more than 80 countries and regions, reaching over 12 million users worldwide. Additionally, Chery engages in various social contribution activities covering environmental protection, social welfare, personnel training, and more to actively support sustainable development, environmental protection, and technology principles in global markets.

About Chery Turkey

In September 2022, Chery International established Chery Turkey as a wholly-owned subsidiary to better understand the market and provide better service to users in Turkey. Chery Turkey is responsible for the logistics, sales, and after-sales services of all Chery brand models and spare parts in Turkey. The company operates with 34 authorized dealers in 7 regions, focusing on all commercial sales, dealer network development, communication, and other departments. On March 21, 2023, the company launched three SUV models: TIGGO 8 PRO, TIGGO 7 PRO, and OMODA 5. These three models receive praise for their exceptional craftsmanship, stylish design, and advanced technological configuration. The 7-seat SUV TIGGO 8 PRO stands out as the best choice for successful businessmen with its grandeur, luxury feel, and strong presence, ranking first in the D-SUV market for four consecutive months. TIGGO 7 PRO becomes the first choice among family SUVs in terms of comfort and entertainment. OMODA 5 appeals to young or young-at-heart users with its futuristic, stylish, and dynamic style. For more information, you can visit the Chery website: www.cherytr.com

About JAECOO

The name JAECOO, a completely new off-road brand, is derived from the combination of the German word “Jäger-Jäger” and the English word “Cool-Cool,” reflecting a refined design and quality that embodies both off-road and urban characters while imparting a bold sense of exploration and unwavering determination. With over 10 years of joint venture experience, the Chery group operates under the brand philosophy of “Based on Classic, Beyond Classic.” Devoted to innovation and breakthroughs, JAECOO leads the new urban off-road trend with superior four-wheel-drive performance, striking safety features, and forward-thinking smart technologies. The brand, inheriting the genes of precision luxury, blends the design and quality experience of countries like England and Germany, setting new standards in the urban off-road SUV world. JAECOO, with its commitment to innovation and advancement, will combine all-road capabilities with new energy solutions to provide a more comfortable and environmentally friendly travel experience for urban elites in the future, actively supporting sustainable development, environmental protection, social welfare, personnel training, and other areas.