MegaMerchant, in collaboration with the Turkish cosmetic brand EARLAP, which offers a non-surgical solution for ear aesthetics, is achieving an inspiring success story. EARLAP’s significant 44% increase in unit-based product sales in the six months following February 2023 clearly demonstrates the importance of MegaMerchant’s support and expertise in e-export.
The power of e-export enables businesses to transcend geographical boundaries and create new success stories in global markets. EARLAP, which provides an opportunity for adults with earlobe problems to achieve an aesthetic appearance, is increasing its sales in countries such as Germany, the United Kingdom, and the United States through Amazon with the support of MegaMerchant.
EARLAP became one of the first Turkish brands to start selling on Walmart.
In the globalized world, it is crucial for brands to establish themselves in international markets and position their products successfully through the right channels. MegaMerchant, with a vision to support anyone interested in e-export, once again proves the power of e-export through its collaboration with EARLAP. Thanks to its hypoallergenic adhesive surface, EARLAP offers the opportunity to maintain an aesthetic appearance by keeping protruding ears close to the head area. With the support of MegaMerchant, based in Turkey, EARLAP continues to strengthen its presence in international markets.
Previously, EARLAP conducted sales through Amazon UK and Amazon US, but it faced challenges in the world of e-export due to a lack of information and effective management. At this point, MegaMerchant stepped in and took over EARLAP’s brand management and activities on Amazon, positioning the brand more strongly in the international market. Through this collaboration, EARLAP’s brand management and Amazon activities were more effectively guided. MegaMerchant’s experienced team optimized the content of EARLAP products and created an effective marketing strategy. Thanks to this strategy, organic views and sales increased significantly. With the support provided by MegaMerchant, EARLAP achieved a significant 44% increase in unit-based product sales from February 2023 to June. Positioned in the US market in May, EARLAP increased unit-based product sales by 6% compared to April. Görkem Türe, the Founder and CEO of EARLAP, stated that their sales increased significantly after starting to sell on Walmart, Etsy, and Joom with MegaMerchant.
EARLAP became the first brand to have its e-export incentive request approved within the Consortium.
Yaman Alpata, the Founder and CEO of MegaMerchant, said, “The importance of e-export, which exceeds a global market share of $770 billion, is increasing day by day for domestic manufacturers, retailers, and SMEs. As MegaMerchant, we continue to open the doors of more than 50 countries and over 15 local and global platforms such as Amazon, Etsy, eBay, AliExpress, Joom, and Walmart to Turkish brands. Our collaboration with EARLAP clearly demonstrates the power of effective e-export strategies and the potential created by the right partnerships. As the first E-Export Consortium authorized by the Ministry of Commerce, we are working to maximize the growth potential of brands with our expert team, who are familiar with the challenges businesses face in the process of entering international markets. We not only support brands that are entering new global markets but also assist brands already operating in these markets but facing difficulties in understanding the consumption dynamics of the countries they operate in and in effective management. In this way, we enable brands to effectively realize the true potential of their products. We are delighted to help EARLAP overcome the obstacles it faced on Amazon and successfully position its brand in the international market.”
Yaman Alpata: “It is crucial for brands to know which products will be sold in which countries.”
To achieve lasting success, e-export processes, each requiring specific expertise, need to be conducted in compliance with the regulations of the relevant markets and marketplaces. Yaman Alpata emphasized that it is crucial for brands to know which products they will sell in which countries and stated, “With our expert team in positioning, we eliminate such uncertainties for brands. Alongside allowing brands to start selling within one week under the MegaMerchant seller account with zero investment, we also provide them with the opportunity to grow by establishing their own infrastructure.”
About MegaMerchant
MegaMerchant, which means “mega merchant” in Turkish, was established to facilitate, expedite, and optimize e-export processes for manufacturers, brands, and retailers in foreign markets. Founded by Yaman Alpata, who has held high-level positions in local and global e-commerce platforms such as Trendyol, Hepsiburada, and Alibaba, and an experienced team in the field of e-export, MegaMerchant combines state-of-the-art technology with expert human resources to create global success stories for brands. With offices and warehouses in Turkey, the United Kingdom, the United States, and Germany, MegaMerchant offers an end-to-end integrated e-export platform, from account management to warehousing, advertising and brand management, and logistics processes, enabling Turkish brands to sell their products on more than 15 global marketplaces, including Amazon, Walmart, eBay, Etsy, Otto, Allegro, and Ozon. Collaborating with MegaMerchant, brands can start selling in less than a week and easily benefit from up to 70% in new-generation e-export incentives.
