Şenay Massé, who has managed important positions in the local and global market for nearly 20 years, joined Koroplast as the Sales Director.
As of February, Şenay Massé has been appointed as the Sales Director of Koroplast, the architect and market leader of the kitchen auxiliary products category, which introduced Turkey to products such as garbage bags and refrigerator bags for the first time. Senay Massé, who has significant experience in customer, team and sales management, financial and strategic planning and restructuring, will lead the formation of effective sales strategies that are in harmony with the company’s goals and mission.
Successfully worked at home and abroad
After graduating from Galatasaray University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Senay Massé started his career at Henkel Turkey Commercial Marketing department in 2005. Between 2007 and 2012, within the body of Barilla, respectively; He played an important role in Turkey Sales Team and Italy International Sales Team. Then, while he was working as the National Customers Category Management Manager at Barilla France, he won the national championship in France with his category management and portfolio optimization project with Géant Hypermarket. Massé assumed the role of Walt Disney Turkey FMCG and Stationery Category Sales Manager between 2013 and 2017, led the Walt Disney Turkey Healthy Life Project, and contributed to the production of healthy products in the field of food and licensing.
Starting to work at Henkel again in 2017, Massé worked as a Commercial Marketing and E-Commerce Sales Manager in the Detergent and Home Care Cleaning division of Henkel Turkey. During the restructuring process of the company, he carried out important studies on commercial marketing processes, pricing strategy and expanding the e-commerce sales network. Then, he accomplished successful works as Local Customers and Discount Markets Sales Manager, E-Commerce Channel Manager and Supermarket Channel Sales Manager.
Source: (BYZHA) – Beyaz News Agency
