As the year comes to a close, Google has released its “Year in Search” report, showcasing the most searched topics worldwide. The report encompasses a broad spectrum of interests, ranging from memorable pop culture moments to tragic events with global repercussions.
Israel-Hamas Conflict and Damar Hamlin: Highlights of the Year
According to Google’s global data, the most searched news topic in 2023 was the Israel-Hamas conflict. This was followed by inquiries about the submersible bound for the Titanic that exploded in June and the earthquakes in Turkey and Syria in February. The most searched person of the year was Damar Hamlin, a safety with the NFL’s Buffalo Bills, who experienced a near-death cardiac arrest on the field in January but made a remarkable comeback.
Barbie and Yoasobi in the Entertainment World
“Barbie” emerged as one of the most trending film topics in Google searches this year. Meanwhile, Yoasobi’s song “アイドル (Idol)” claimed the top spot among the most searched music, with TV series like “The Last of Us,” “Wednesday,” and “Ginny and Georgia” capturing the audience’s attention.
Google’s 2023 Global Search Trends Include Intriguing Details
These examples represent just a fraction of Google’s global search trends for 2023. The top trending recipe was Bibimbap, Lionel Messi’s new team, Inter Miami CF, led the sports teams trends, and in the U.S., consumers questioned the high prices of eggs, Taylor Swift concert tickets, and sriracha bottles in 2023. “Rizz,” Oxford’s word of the year, stood out as one of the trending slang terms in Google searches.
Google’s 25th Year: Most Searched of All Time
In celebration of its 25th anniversary, Google also unveiled “all-time” top search data in various specific categories. Since 2004, Beyoncé has been the most Googled Grammy winner, Cristiano Ronaldo holds the title of the most searched athlete, and the “Harry Potter” cast is the most searched movie or TV cast.
Google’s 2023 search results cover the period from January 1 to November 27 of this year. As 2023 concludes, Google’s “Year in Search” report, along with other platforms’ annual summaries, stands as a significant resource for reviewing online activity throughout the year.